All Marketing articles – Page 108
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News
ASA rejects welfare complaints against Red Tractor adverts
Complaints contested the ads were misleading based on beliefs the assurance scheme did not guarantee animal welfare
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News
Pukka Herbs relaunches Detox tea as Feel New after ASA ruling
In May 2018, Pukka was effectively banned from advertising Detox tea in the UK
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Profiles and QandAs
My food & drink job: Alex Reay, marketing executive, Joe & Seph's
Looking for a role in the food industry? Go for it, says Alex, but make sure you work for a brand with the same values as you
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Comment and Opinion
As the shopper media landscape gets more complex, how can brands get it right?
The number of shopper marketing opportunities has doubled in the past five years alone, says Emma Dean, group client director at Capture
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News
SodaStream launches ad campaign targeted locally near stores
SodaStream is rolling out its Genesis sparkling water maker in 88 Boots stores
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Profiles and QandAs
My food & drink job: Joanne Ingham, marketing executive, Sambazon
Joanne explains why getting a job at an environmentally-concious brand was important to her
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News
Patisserie Valerie pairs with Yoyo for customer loyalty app
The combined mobile payment and loyalty app will launch in February at 155 outlets
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Analysis and Features
Top Campaigns 2018: the ads we loved this year
From Elton John in a rap battle, to superhero cheeses and an orange alpaca, here are 50 of the best fmcg adverts from the past year
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Analysis and Features
Has Amazon disrupted advertising too?
How the digital retailer is standing out in an advertising landscape that still relies on TV
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News
Miranda Hart voices ad in £1.5m Hula Hoops Puft push
Meanwhile, KP Nuts has launched a festive promotional drive with support for Save the Children
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Comment and Opinion
Walkers plays up simplicity of bag recycling scheme
The animated ad starts off by showing up some of the neat things that can be made with recycled bags
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News
Diver Tom Daley to headline British Lion egg campaign
British Lion is gearing up for a £1m marketing campaign, set to debut next year
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News
Londis launches Christmas campaign offering £500 prize
Shoppers who upload their ‘sElfie’ will get a chance to win the £500 pre-paid Visa card
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News
Iceland introduces 'world's first supermarket ice rink'
Iceland says the ’concept could be rolled out nationwide next year’
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News
Keith Weed to retire as Unilever marketing chief
Weed is set to depart in April after 35 years with the fmcg giant
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Comment and Opinion
Co-op's Christmas ad is reassuringly bland
The Co-op’s festive effort focuses on some buddies discussing the point at which they start ‘feeling Christmassy’
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News
British Frozen Food Federation launches social media promo
The first film features a premium festive roast dinner made entirely from frozen ingredients
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News
John Lewis and Iceland's Christmas ads win social battle
TCC Global found the two retailers made up 91.8% of supermarket brand mentions on social media in November
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News
Iceland's palm oil ad ranked 'most powerful' Xmas 2018 ad
The film was blocked from TV by broadcast approval body Clearcast for breaking a rule in the advertising code against content from political organisations
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News
Lidl launches billboard ads mocking M&S and Waitrose prices
The ads highlight the lower prices in Lidl of products including Christmas pudding and mince pies