All Marketing articles – Page 108
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Comment & OpinionTetley turns to tiresome talking animals trope
Undeterred by its rival PG Tips’ inglorious history with chimps, tea brand Tetley has waded into talking animal territory
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NewsBestway marketing head departs following closure of three depots
Salih Shiehk is leaving to become chief marketing officer at a food start-up
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NewsBirds Eye and Sainsbury’s team up for frozen veg in-store ‘takeover’
The takeover will see a Sainsbury’s frozen veg aisle re-merchandised according to colour
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NewsPoundland spoofs erotic ad to launch Twin Peaks chocolate bar
The ad, posted to Poundland’s Twitter, imitates a 1990s Häagen-Dazs ad
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NewsFuntime milkshake bottles revamped to play up health messaging
The brand has given its bottles a redesign, with 500ml bottles now carrying claims including ‘virtually fat free’
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NewsFinnebrogue launches £1m advertising push for nitrite-free bacon and ham
The advertising will be displayed at major train stations and outside retailers as well as in print and online
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Comment & OpinionDiet Coke dad makes most of mildly amusing concept
In this new campaign a dad uses trendy youth slang instead of scolding his daughter. Who are we appealing to here?
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NewsPepsiCo’s third quarter revenues rise as it ramps up marketing
PepsiCo has reported a 4.3% increase in third quarter revenues, as ramped-up marketing spend boosted demand for its soft drinks and snacks
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NewsAllied Bakeries’ £2m push aims to reverse falling Kingsmill sales
Starting on 7 October, the activity will centre on Kingsmill’s 50/50 Vitamin Boost variant
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NewsTetley tea launches £3m ‘Now We’re Talking’ push
The campaign centres on a TV advert starring two family pets – a cat and a dog
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NewsRed Tractor revives 2018 prime time TV ad in £1m marketing push
The ‘Britain’s Biggest Farmers Market’ campaign aims to tap into consumer trends for buying local food
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Comment & OpinionPukka’s cheerful crew offer up an ode to pies
Poetry in adverts: it feels wrong, somehow
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Comment & OpinionKFC’s Colonel Sanders offers lessons in love
Brands love to be loved. But how to make shoppers fall for you?
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Comment & OpinionGaviscon shows its fun side with ‘Night Labs’ experiment
How do you follow the ‘most effective’ ad of 2017?
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NewsTesco rapped by ASA over ad claims it’s ‘cheaper than Aldi’
The discounter lodged complaints about a series of press and television ads, launched in October last year
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Comment & OpinionLove Island’s Tommy Fury declares love… for mayonnaise
Hellmann’s has coupled up with the Love Island buffster, about whom the most interesting thing is that he likes mayo
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Comment & OpinionCadbury tugs at the heartstrings with Donate Your Words ad
It seems only yesterday that Cadbury was tugging at our heartstrings
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NewsLidl plays up quality and range in Big On autumn ad campaign
The Karmarama-created ad is the second campaign in the Big On series as the retailer continues to grow its market share
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NewsKP Snacks to roll out revamped Tyrrells veg crisps range
Set to be part of a £2.5m spend, it comes two months after The Grocer revealed the plan for the overhaul