All Marketing articles – Page 109
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News
Veganuary launches 2019 campaign with call to MPs to go vegan
The charity estimates 300,000 people will sign up in 2019
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News
Captain Birdseye stars in his own calendar
The calendar had been released to celebrate the British public’s ‘overwhelming response’ to the rebooted character, Birds Eye said
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Comment and Opinion
What search data can tell us about the impact of supermarket Christmas ads
Cultural playfulness, fun and emotional connections are winning with shoppers, says Google’s Harry Walker
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Comment and Opinion
Evolution of the Christmas ads shows social media's value
Lidl’s riposte to (and Waitrose’s tacit support of) the John Lewis effort has also made for some interesting reactive mark
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News
Compassion in World Farming launches #Rethink Fish campaign
The group is urging supporters to pressurise governments to improve conditions for fish
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News
Poundland adds age restrictions to 'naughty elf' content
The discounter was chastised by the ASA over last year’s campaign
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News
Weetabix readies ‘Any-Which-Way-A-Bix’ push
TV ad will be the first since the brand’s ‘Jack & The Beanstalk’ pastiche made its debut in March 2017
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News
Warburtons to debut Robert De Niro TV ad at Easter
The two-time Oscar winner filmed his role this week in a secret UK location
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Comment and Opinion
Cadbury's masked army tackle 'secret Santa'
Secret Santa – or ‘buy a gift for someone you don’t know/like’ – is one of the lamest Christmas rituals
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News
Babease and Ikea team up for child nutrition giveaway
The brand will next month roll out a new trio of pouch meals for feeding stages one and two
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News
Advertising groups react to Sadiq Khan's HFSS ad ban on London transport
Khan announced today the ban would come into force in February, following a public consultation launched in May
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Analysis and Features
How that 'banned' Christmas ad has helped broaden Iceland's appeal
Viewed millions of times online, the ad has thrust Iceland into the consciousness of many
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News
NFU unveils strategy championing British farming and food
The union has developed a guide for buyers which showcases the work of British farmers and growers
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Analysis and Features
Grocery data explained: how do Kantar Worldpanel, Nielsen and IRI work?
We explain how grocery’s three main category data providers collect data, the benefits and limitations of their methodologies – and why their read of certain categories can vary so much
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Comment and Opinion
KFC cuts through seasonal sentiment with western pastiche
Festive sentiment is out the window as a chicken and turkey battle to be consumed with Xmas dinner
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Comment and Opinion
The ASA Kellogg’s ruling is a win for low-sugar reformulations
The ASA has reversed its decision to ban a Coco Pops Granola ad that had been seen on children’s TV
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News
ASA reverses ban on Coco Pops Granola TV ad
In August, the watchdog ruled the ad breached rules about advertising HFSS products to children
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News
Allied Bakeries unveils another Burgen bread revamp
The overhaul follows a redesign in February 2017 – when plans for new variants were put on hold
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News
Could Iceland’s ‘banned’ Christmas ad have made it to TV screens?
The ‘banned’ ad exploded on social media, being shared by celebrites including environment secretary Michael Gove
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Analysis and Features
Which of this year's supermarket Christmas adverts is best?
The Grocer’s expert panel delivers its verdict on all of the 2018 Christmas ads