All Marketing articles – Page 109
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NewsIceland rapped by ASA over Tesco price comparison ads
Tesco complained the prices dated from five weeks before the ad was published
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WhitepapersWhat does the future hold for British top fruit?
As the British apple industry stands on the cusp of an exciting new era, thought leaders join forces to provide a comprehensive review of what the future holds.
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Comment & OpinionGalaxy’s heroine underlines importance of ‘me time’
This weird nightmare looks more like an energy bar campaign than an ‘indulgent’-looking Galaxy chocolate ad
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NewsPukka readies ‘The People’s Pie’ multichannel campaign
It comes with the family-owned brand’s value up 18% to £36m across grocery
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Comment & OpinionWhat the demand for sustainability means for shopper media
Sustainable media options have become more attractive to brands such as digital proximity channels and in-store digital platforms, says Matt Lee of Capture
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Analysis & FeaturesMukbang: could the obsession with watching people eat be a money spinner for brands?
There’s a niche corner of the internet who love nothing more than to watch other people eat. We look at why it exists, who’s involved and what’s in it for brands.
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Comment & OpinionMajestic’s ‘wine fitting’ service is a good omen for its forthcoming range review
Majestic is giving away a million bottles of wine. But it will be worth it
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NewsCadbury Dairy Milk kicks off ‘Donate Your Words’ push for Age UK
The limited-edition 360g bar features only the CDM ‘glass and a half of milk’ illustration on its front
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NewsGreene King gives Old Speckled Hen a ‘sleeker’ new look
It has rolled out a new look, which retains the brand’s ‘octagon’ and name, but added a “sleeker” typeface and silver edging
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Analysis & Features10 of the most memorable butter adverts throughout the ages
From “you could put a bit of butter on the spuds, Andre” to Douglas and his trombone, here’s our pick of the most iconic butter ads to appear on British TV screens
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NewsSoap maker BeCo calls on employers to ‘steal’ its disabled staff
The social enterprise brand said it wanted to ‘close the disability unemployment gap’
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NewsDrinkaware targets middle-aged drinkers with fresh push
It is a continuation of its Drink Free Days campaign
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NewsFourpure overhauls range with major rebrand
The brand has revamped its core range of beers, upping the range from four to eight brews
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Comment & OpinionDuncan from Blue lends Innocent a new voice
As brand ‘voices’ go, Innocent’s is one of the most recognisable
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NewsPernod Ricard plans £5m Christmas marketing splash
The spirits giant will mount campaigns for six key brands over the festive season
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NewsBrooke Bond tea returns to UK shelves after 20-year absence
The brand’s core brew was previously called D, and was advertised on 1980s TV with the jingle “I could do with a D”
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Comment & OpinionHow Nike and Alibaba are adding value with data-driven experiences
Alibaba, Nike and Dixons Carphone have a competitive edge with recent data-driven innovations, says Tim Mason, CEO of Eagle Eye
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NewsKraft Heinz gives Beanz first new look in five years
The revamp will be backed by a £2.3m spend across TV, digital and in-store
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NewsCoca-Cola’s Piccadilly Circus ad makes way for Costa RTD range
The ad is the first stage of a push that will include digital, PR and sampling activity
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NewsGü ramps up hot desserts offer with Heavenly Hot Puds sub-brand
The new range will see the launch of Belgian Chocolate Brownie and Sticky Toffee Pudding