All Marketing articles – Page 11
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Analysis & FeaturesTop campaigns 2024: Who killed the traditional TV ad?
Research shows Brits are turning away from TV ads. Are smartphones or retail media responsible? Or is the victim not quite as dead as we thought?
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WhitepapersHow to achieve sustainable and profitable e-commerce growth in 2025
The e-commerce landscape is constantly evolving. In this whitepaper, find out how the strategic repurposing of existing store infrastructure and the adoption of advanced technological solutions can support sustainable and profitable e-commerce growth.
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Promotional VideosSoft drinks: why innovation is in the driving seat
What’s the story of soft drinks in 2024? Discover what’s been fuelling their continued growth and how major brand players are using their knowhow to tap into key opportunities.
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NewsBritain’s biggest vape brand SKE in legal battle over ‘Crystal Bar’ trademark
The Chinese company is heading to the High Court to appeal a decision by the Intellectual Property Office
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ProfilesMy food & drink job: Rosalie De Bruin, senior brand manager, Danone
’If you have a strict career plan in place, you’re not going to be as open to new opportunities. And you really don’t know where life can take you!’
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WebinarsWATCH: Health trends unpacked: What will healthy eating look like in 2025?
Watch our webinar to hear from Waitrose, Nomad Foods, The Food Foundation and Vypr as they discuss which healthy eating trends and developments will shape consumer choices in the year ahead.
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NewsThis unveils major brand refresh and redesign
The plant-based food company has redesigned its packaging, built on the existing company logo, launched a typeface and created a cloud scene visual element
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Promotional FeaturesWhy CPG suppliers need to think differently about which brands matter most to customers
Getting an in-depth understanding of what consumers want from a CPG brand in the retail environment is crucial to gaining and retaining loyalty – and it’s not always easy for suppliers to judge. Now, a new retail study, launching in early 2025, will look at the factors shaping CPG success.
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Comment & OpinionA thumbs-up for Captain Morgan’s odd ad
The oddity of the ‘thumbs’ ad, unveiled this week in Canada (and set to hit GB TV screens in February), feels different
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Analysis & FeaturesNice idea: how sustainable rice farming can catch on
New techniques can lower ‘plane crazy’ CO2 emissions from rice
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NewsRobinsons launches augmented reality ‘mirror’ to push Wicked squash in Tesco
The activation allowed shoppers to visualise themselves as either ‘bad’ witch Elphaba or ‘good’ Glinda, the two main characters in Wicked
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Analysis & FeaturesThe battle for the best Christmas ad 2024: which ones impress our expert panel?
From a star-laden ‘crime scene’ to Kevin Carrot making boob jokes, this year’s ads are a varied bunch
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Comment & OpinionChaos cakes and ‘newstalgia’: Pinterest’s 2025 food & drink trends
We predict next year will be all about experimentation, playfulness and expression, says Beth Horn, MD at Pinterest UK
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ProfilesMerchant Gourmet MD Richard Peake on buffets, Elf and an HFSS tax
‘In an ideal world, unhealthy and highly processed foods would be expensive through heavy taxation’
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Comment & OpinionHFSS ad ban: how porridge became the poster child for ‘hidden’ junk food
Porridge has become the poster child for unexpected HFSS products which have been included in the government’s proposed advertising ban on junk foods
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Comment & OpinionThe uproar over porridge advertising is utter nonsense
The national coverage seems a deliberate attempt to mislead consumers, says Katharine Jenner, director at the Obesity Health Alliance
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NewsPepsi Max Christmas ad champions work-life balance
Pepsi Max is tapping into the growing importance of unplugging from work for mental health over the Christmas holidays
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ProfilesMy food & drink job: George Fitzgerald, head of out of home, Grounded
‘Be open to every opportunity, no matter how small it seems – it might just be the stepping stone you need’
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Promotional VideosHow to elevate brand presence in the trending biscuit category
The biscuit market is evolving, as consumers crave new flavours and indulge in biscuits across new occasions. In this video, McVitie’s discusses the strategies helping the brand stand out from the crowd.
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Comment & OpinionPepsi offers a little life in Christmas campaign
With Coca-Cola’s traditional truck ad made blander and bleaker with AI this year, Pepsi has an open goal