All Marketing articles – Page 110
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Comment & OpinionWhat Blue Planet’s storytelling and ‘pivotal idea’ can teach brands
Sainsbury’s and Unilever have benefited from uniting behind a simple story, says Jeremy Garlick of Insight Traction
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Comment & OpinionAnthony Joshua’s crew sell Lynx’s chilled message
As the driver of its ‘Ice Chill Van’, AJ demonstrates the affable side Lynx will hope he maintains publicly
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Comment & OpinionBrand marketers must move on from claims-based culture
Fmcg brands need to better understand shoppers’ evolved needs, says Pippa Nordberg of FutureBrand
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NewsBirds Eye launches £6m advertising push in bid to ‘double’ veg consumption
It has been described by the firm as its ‘biggest’ frozen veg marketing drive to date
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NewsTobacco suppliers target holidaymakers in anti-resale campaign
HMRC tobacco tax gap figures show smuggled tobacco cost UK taxpayers £1.8bn in 2017-18
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Comment & OpinionTaylors of Harrogate takes us on a witty journey through history
Given the popularity of the teabag, it’s strange that the coffee equivalent isn’t as much a part of Brits’ daily lives
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NewsWaitrose Wine Tasting at Home launches Discover Whisky masterclass
The tasting showcases five whiskies: Maker’s Mark, The Chita, Highland Park 12, Jim Beam Double Oak and Laphroaig
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Comment & OpinionWhy the Philadelphia ad ban will force marketers to get creative
Wherever you stand on men abandoning their offspring for cream cheese, the ASA decision could make advertising more creative
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NewsPhiladelphia ad banned under new gender stereotyping rules
The brand was censured over portraying dads as ‘unable to care for children as well as women’, the ASA said
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Comment & OpinionBrands looking to own Christmas should consider panto
Panto is loved by all and full of opportunity, says Kathryn Jacob OBE, CEO of Pearl & Dean
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Comment & OpinionGwyneth Paltrow could do alkaline water more harm than good
’100% natural alkaline’ brand Flow has attracted criticism after enlisting Gwynnie as brand ambassador
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NewsHighland Spring unveils ‘Remarkabubble’ marketing push
The campaign will span outdoor ads, as well as digital media, PR and social
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Comment & OpinionOld El Paso’s aural campaign sounds pretty good
A focus on the sounds, rather than the sight, of food proves a win for Old El Paso
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NewsCurious Brewery mounts major revamp and plans swathe of new drinks
The brewer, which last month kicked off production at a new brewery in Ashford, Kent, is rebranding its core range
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Comment & OpinionStella’s weather-targeted ads prove programmatic is a no-brainer for brands
Stella Cidre saw a huge sales uplift from weather-targeted ads – but it’s about more than just hot summers, says Matt Lee
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WhitepapersMaintaining warehouse capacity and flexibility during Brexit uncertainty
Global food and beverage supply chains have evolved over many years to be as lean and agile as possible
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NewsNew Co-op TV ad gets in the swim on marine pollution
The Co-op replaced plastic bags with compostable versions last September in 1,000 stores
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NewsAdvertising Association urges rethink on new HFSS restrictions
Recommendations contained within the government’s childhood obesity strategy include banning HFSS commercials for both TV
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NewsCow & Gate revamps early-stage cereal recipes and packs
The Danone Early Life Nutrition brand has reformulated its stage one and two products
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Analysis & FeaturesHow can restaurant brands succeed on supermarket shelves?
Whether it’s high-street chains or small independents, restaurants are in a great place to translate their innovative thinking into grocery