All Marketing articles – Page 111
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Comment & OpinionBud Light King helps brand battle craft connoisseurs
The branded backlash against craft beer is officially underway…
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NewsSimplyFresh to launch pop-up food festival with Next
The collaboration comes weeks after SimplyFresh opened its first Foodhall in Manchester
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Analysis & FeaturesHow fmcg handled the hottest day of the year
As Britain recorded its second-highest temperature to date last week, here’s how food & drink brands and retailers reacted on Twitter
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Comment & OpinionWhat retailers could learn from Facebook’s culture and practices
Facebook takes risks and embraces new approaches, says Miya Knights, head of industry insight at Eagle Eye
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Analysis & FeaturesWill new EU regulation bring an end to the ‘veggie sausage’?
EU proposals are calling for veggie brands to stop using meat terminology. But is this necessary? And what would be the impact on meat alternatives?
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Comment & OpinionBirds Eye’s vampires attempt to add bite to meat-free offering
Birds Eye’s vampire-themed campaign for its meat-free Green Cuisine range is firmly in the ‘fun’ camp
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Analysis & FeaturesThe rise of CGI influencers and how fmcg can tap the trend
Digital Instagram influencers are capturing brand deals across fashion and beauty – and there’s plenty of room for food and drink to get involved
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NewsAlpro begins rollout of new pack designs
Alpro is seeking to attract new shoppers into the plant-based category with its redesign
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Comment & OpinionForget celebrities - brands are missing out on the real influencers at home
The percentage of shoppers who trust recommendations from friends and family is always in the mid-80s or higher, says Paul Coleman of The Loop
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NewsNestlé ramps up Nescafé Azera with coffee bags and £8m push
The compostable bags also work as a cold brew by adding water and leaving to chill overnight
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NewsOld El Paso to get £6m ‘Make Some Noise’ campaign
It is set to make its debut on 1 August with a 30-second TV advert
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Comment & OpinionM&S’s Stuart Machin: Little Shop toys are fun, sustainable and part of a plan
Customers are encouraged to ‘play, give, recycle’ to ensure no M&S Little Shop collectables go to waste, says food MD Stuart Machin
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NewsTea Rex besieges Merton Sainsbury’s with horde of inflatable dinosaurs
Tea Rex’s infusions launched into Sainsbury’s as part of the grocer’s Taste of the Future campaign
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Comment & OpinionMorrisons pushes price message with cheap and cheerful duo
Not staggeringly original or interesting, but shoppers never dislike a price message…
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NewsLakes Distillery gets makeover with new logo, website and whisky
The upmarket spirits brand will roll out a new whisky next week bearing a new logo
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NewsBrands urged to advertise healthier alternatives to HFSS food
Cancer Research UK found many current advertisers had the capacity to switch to advertising an existing non-HFSS product in their range
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NewsAldi hit by ASA following ‘skewed’ Tesco comparison ad
An Aldi ad claiming a 45% saving compared with Tesco on a selection of products has been banned by the ASA for being likely to mislead
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NewsHeinz kicks off £7m ‘Makes it Better’ masterbrand push
It is the the supplier’s first ATL masterbrand campaign in 10 years
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NewsBulldog Skincare revenues soar but profits fall on marketing spend and NPD
Annual sales at male grooming company Bulldog Skincare jumped but profits were slashed by heavy marketing spend and NPD
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Comment & OpinionGotta eat and drink ’em all at the Pokébar
Remember the Pokémon Go craze of 2016? The mobile game had people taking to the streets in droves