All Marketing articles – Page 112
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Comment & OpinionPeperami’s anarchic animals go heavy on the hashtags
Peperami’s claim to be ‘a bit of an animal’ was genius…
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Comment & OpinionConsumers love a brand with values… but beware opportunism
Younger consumer ‘tribes’ will switch to brands with values - but they are quick to spot gimmicks
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NewsMark Given made chief marketing officer of Sainsbury’s Argos
Argos marketing director Garry Kibble to leave the business
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Analysis & FeaturesASMR: how brands are selling the sound of food
It might seem niche but the ASMR trend is racking up millions of views online. Sound good?
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Comment & OpinionWant to attract millennials and Gen Z? Focus on authenticity, not fads
Many retailer challenger brand schemes wrongly focus on ‘weird and wonderful’ products, says Philip Koh, co-founder and strategy director at Without design studio
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NewsTyrrells to revamp veg crisps as part of revival plan
The autumn will see the supplier ‘using new and exclusive technology to create the biggest and best-quality veg crisp experience’
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NewsSainsbury’s to open ‘world’s first’ low and no alcohol pub
It will serve a range of low and non-alcoholic beers, wines and spirits, as well as a new drink called Celtic Soul, which it claims is “the UK’s first non-alcoholic dark distillate”
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Comment & OpinionM&S’s giveaway toys have a whiff of desperation and confusion
Given the current backlash around plastic, could there possibly be a worse time for M&S’s idea?
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NewsM&S giving away plastic toy collectables in Little Shop promotion
The promotion is the first version in the UK of a campaign that has proved popular for retailers internationally
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NewsPaloma Faith links with Boë Gin for ad and unique cocktail
An ad starring the singer will air on the brand’s social media channels
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NewsCoca-Cola offers ‘upside-down’ cans at Stranger Things pop-up
The soft drinks giant will challenge guests to enter a hidden ‘upside-down’ world
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Comment & OpinionNonna your business: Birra Moretti to ‘deliver’ grandmas
Birra Moretti is to ‘deliver’ experienced Italian grandmothers – or ‘nonnas’ – to the homes of beer drinkers
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Comment & OpinionWimbledon inspires strawberries & cream strangeness
Wimbledon is here, bringing with it the fine sporting tradition of necking loads of strawberries & cream
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Comment & OpinionYorkshire Tea puts Sean Bean and Dynamo to good use
Can two more stars from God’s County keep the tea brand’s momentum going?
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NewsWH Smith sparks anger with £10-off Juul vouchers on all tobacco
The stationer is the latest retailer to stock the US vaping sensation and the first to issue a money-off coupon
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NewsScottish craft beer brand Drygate given major makeover
It has unveiled a new “unified” identity, featuring geometric designs and “bright, flat colours which celebrate the scientific, precise, and human side of brewing”
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NewsSpar offers retailers 15% off own-brand product range
The Love It and List It campaign is designed to incentivise and reward loyal retailers
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NewsVaping brand Juul to launch first UK marketing campaign
The campaign features testimonials from five ex-smokers aged 30 or over, each of whom have made the switch to Juul
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NewsSean Bean and Dynamo star in Yorkshire Tea’s £3m TV push
Two new ads mark the second phase of the brand’s ‘Where everything’s done proper’ campaign
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Analysis & FeaturesCan a new media alliance drain the digital swamp?
Some of the world’s biggest advertisers, as well as major tech platforms, have united