All Marketing articles – Page 114
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Comment & OpinionRemaster allows Hovis 'boy on a bike' to shine once again
Recently voted ‘most iconic’ UK ad, Hovis’s ‘boy on a bike’ has gained lustre in the years since its launch…
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NewsAsda, Lidl and M&S among brands caught breaking 'junk' food ad rules
The ASA said in general, brands had been sticking to the advertising rules
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NewsHalf of children's food products featuring cartoons 'unhealthy' finds study
Paw Patrol and Peppa Pig were named as the worst offenders
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Comment & OpinionWhat fmcg brands need to know about TikTok
TikTok is a maturing social app with a teen audience, and is ideal for brands to take advantage, says Sarah Cantillon, managing partner at Movement
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NewsPoundstretcher creates new marketing team for social media
The variety discounter previously had no dedicated marketing team, with social media instead outsourced to agencies
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NewsBlu kicks off OOH push for MyBlu vape device
The ads feature stylised illustrations of vapers and the slogans ‘I Blu. Do you?’ and ‘You Blu too? Who knew?’
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NewsHovis brings back ‘Boy on the Bike’ TV ad
Originally aired in 1973, it shows a delivery boy struggling to push a bicycle loaded with bread up a steep cobbled hill
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NewsLidl emphasises quality in new TV ad campaign
The ad is set to debut during the final of ITV’s Britain’s got Talent
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Comment & OpinionMurderous Mads Mikkelsen is genuinely creepy for Carlsberg
Carlsberg has until now kept brand ambassador Mads Mikkelsen out of its core pilsner overhaul…
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NewsSainsbury's marks 150th anniversary with tea and biscuits giveaway
Shoppers could help themselves to packets of tea and ginger snap biscuits over the bank holiday weekend
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Comment & OpinionRobert De Niro delivers a cinematic treat for Warburtons
Can Robert De Niro live up to the standards set by Sly Stallone and Peter Kay?
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Comment & OpinionGDPR one year on: retailers are still missing a trick on trust
The GDPR is designed to improve transparency, says Lauren Shinfield, solicitor at TLT
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Comment & OpinionHow Sarson's and Babybel have used video to build their customer base
Engaging with Gen Z shoppers should be a key focus for businesses, says Google’s Harry Walker
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NewsTesco becomes headline partner for Pride in London
Tesco has been a partner of the event for 10 years
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NewsThe Co-op debuts 'It's what we do' advertising campaign
The first phase of the campaign will involve national adverts while a second phase will be targeted more locally
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Comment & OpinionAnthony Joshua shows his fun side for Lucozade Sport
Convivial, enthusiastic and funny, Joshua is a top-notch ambassador for the brand
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Analysis & FeaturesHow retailers and brands can capitalise on festival season
Festivals are a great way to build engagement. As retailers finally get in on the act, we talk to food and drink brands who are old timers at this game
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NewsLucozade Energy launches £10m ‘Spark Something’ push
The ample investment follows the £10m ‘Energy Beats Everything’ drive of 2018
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Analysis & Features10 food and drink companies boosting their brand by setting up shop at festivals
Setting up shop at a festival isn’t cheap but it can be a goldmine for engagement. Here are 10 brands that have perfected the pitch-up
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Comment & OpinionHow Amazon is capturing fmcg shopper marketing spend
Its transparency and ability to completely optimise brands’ advertising spend is really what sets Amazon apart from other grocery retailers, says Matt Lee