All Marketing articles – Page 116
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News
Hop Stuff unveils new branding and plans for nine new beers
The brewer is ditching its previous design for a sleeker, less military-focused look…
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Comment and Opinion
Aldi must answer for its 'ripping off' of Heck sausages
I am appalled at the way Aldi continues to dupe the shopper into believing they are buying Heck sausages
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News
Heineken mounts £6m push for non-alcoholic lager 0.0
The campaign, called ‘Now You Can’, will see several adverts air on national TV until September
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Comment and Opinion
Mel Giedroyc helps BelVita continue its emotional journey
Mel munches biscuits and says wacky things to drivers before handing over their ‘ticket to a better morning’
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News
Heck owner accuses Aldi of copying Chicken Italia sausages
Andrew Keeble said it was ’time to stand up to the playground bully’ and was considering legal action
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News
Fire & Smoke ham links with Jacksonville Jaguars NFL team
On-pack promotions will offer the chance to win a VIP trip to Florida for a Jaguars game and behind the scenes stadium tour
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News
Treasury Wine Estates gives Lindeman's Bin range a new look
The 14-strong range has been given a significant makeover, featuring new artwork from Australian artist David Bromley
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Comment and Opinion
Confectionery brands need to get creative with advertising
Frankly, the ASA guidelines were always going to give confectionery brand managers a headache
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News
Carlsberg eyes major rebrand and raft of packaging innovation
It is understood a significant reimagining of the lager brand is set for early 2019
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Comment and Opinion
Sunbites lets the light in... and hides it under a bushel
“Everything is wonderful/everything is great”, some unbearably anodyne music tells us
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Comment and Opinion
World Cup fever is delivering the summer the grocery industry has always dreamed of
Nothing compares to football in terms of engaging the population and getting us together to drink beer and eat copious amounts of not so healthy snacks
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News
Petits Filous works with Amazon for Play Free push
Consumers will receive “play-promoting instructions” alongside their Amazon Pantry order, designed to encourage children to rediscover the cardboard box as a plaything
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News
Budweiser promises free beer if England win World Cup
The brewing giant said beer production had been increased at its UK facilities in anticipation of an English win
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News
Nisa backs England World Cup bid with vehicle rebranding
England take on Croatia in the World Cup semi-final this evening
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News
Highland Spring and McCain censured over on-pack competitions
The ‘instant win’ promotions were misleading about the likelihood of a win, ruled the ASA
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Comment and Opinion
What's in a name? Define who you are - and who you are not
Calling your business by the right name is central to its identity, says Camilla Barnard
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Analysis and Features
Five celebrity-spun functional ingredient trends
A celebrity stamp of approval hasn’t lost its shine in 2018
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Comment and Opinion
Jessica Knappett helps Bulmers establish right-on cred
Ellie Taylor has starred for Stowford Press; now another cider brand has signed up a funny woman to front its campaign
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News
Cadbury, Chewits and Squashies rapped for under-16s promotions
The decisions are the first since the introduction in July 2017 of rules banning ads for HFSS products
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News
Crespo revamp aims to revive ‘dull’ ambient olives fixture
Crespo’s new look highlights the products’ Mediterranean provenance, while marketing will tap the health trend