All Marketing articles – Page 117
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Analysis & FeaturesAre crisis communications teams ready for the Brexit fallout?
How can communications teams prepare for the Brexit fallout? Plus: take part in our survey
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NewsM&S revives its famous 'food porn' ad campaign
Its ads have made a return with everyday ‘relatable’ people daydreaming about M&S food
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NewsPrinces invests £5m in radical packaging overhaul
The revamp is the first in 14 years for the canned food giant
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NewsGoodfella’s to kick off £4.2m push amid brand revamp
‘Made with Respect’ centres on a Mafia-style TV advert to reflect the brand’s Italian-American influences
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Comment & OpinionMr Swan turns on the charm for Sipsmith
It’s no surprise to learn that some of the team behind Sipsmith’s stop-motion animation have worked with Wes Anderson …
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Comment & OpinionLetters: Focus on core stores for long-term sales uplifts
Any brand wanting to grow needs to put messages in their core stores as close as possible to the product
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NewsPernod Ricard gives Lamb's 'edgy and rebellious' makeover
The colour of the liquid itself has been made “more golden”
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NewsAB InBev becomes Budweiser Brewing Group in UK & Ireland
The brewing giant said the new name better reflects its ongoing ambitions
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Comment & OpinionWhy your customers' trust is more valuable than data monetisation
We are entering a ‘privacy first’ era – using data must be balanced with the customer experience, says Google’s Harry Walker
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Comment & OpinionMcVitie’s nosy nanny has questions about Jaffa Cakes Nibbles
McVitie’s has enjoyed some success with animal adverts, with its recent Sweeet campaign ramping up the cute level to ‘merc…
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NewsGovernment backs down over HFSS advert watershed model
Industry had feared changes to the nutrient profile model would rope in ‘undeserving’ products like cereal and yoghurts
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WhitepapersIs the future of food flexitarian?
YouGov’s latest white paper looks at how cooking habits and food attitudes differ between those who eat meat and those who don’t
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NewsMidcounties Co-op launches plastic reduction campaign
The 1Change campaign is promoted on signage throughout the aisles of 40 of the society’s food stores
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NewsMolson Coors readies massive push for upscale Pravha lager
The brewer will plough upwards of £5m into the brand…
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NewsOatly unveils anti-dairy campaign for London Coffee Festival
The ads are concentrated around Shoreditch, London
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NewsTango plans £2.2m TV return after sugar-free expansion
A new ad will air in the summer, four years after the brand’s previous small screen push
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Comment & OpinionHalo Tops its creepy ad with miserable ice cream man
Now the brand is a success in the UK (you’re welcome), its advertising has become more palatable to a mainstream audience
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Comment & OpinionHow to make your shopper budget an investment, not a spend
The first step is for brands to prioritise planning, selecting the right media to achieve their objectives and to deliver their message, says Matt Lee, managing director at Capture
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NewsIn-store marketing outperforms Snapchat ads in sales uplift
Traditional ads on gondola ends, shelves and in-store radio delivered an uplift 10 times higher than Snapchat ads…
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WhitepapersHow can FMCG brands engage with youth
Gen Z are the consumers of the future and their buying power will affect all brands’ bottom line