All Marketing articles – Page 117
-
News
Holland & Barrett appoints first global marketing chief
Hipperson joins the health food retailer from Bacardi
-
News
Heineken moves to revitalise ailing Bulmers with new recipe and TV campaign
Sales of the brand fell by more than a third this year
-
News
Cadbury invites shoppers to create its next Dairy Milk bar
The winning sharing bar will be sold in the mults for at least a year
-
News
Maker's Mark to launch marketing campaign across London
It is its first major UK marketing push in almost a decade
-
Comment and Opinion
Planning to use Facebook Messenger's video ads? Be bespoke, not creepy
Getting content and activation timing right is essential, says Matt Lee of Capture
-
Comment and Opinion
Capri-Sun’s animated pouch satisfies Sally… probably
Capri-Sun has cut the amount of sugar in its pouches, and this ad aims to promote this
-
Comment and Opinion
Branding must move on from cultural appropriation tropes
Grocer reporter Rachel Graham warns brands tread a fine line between cultural appreciation and appropriation
-
Comment and Opinion
10 tips for turning an fmcg brand into a national treasure
Jamie Williams of creative agency Isobel on how to help consumers feel the love for brands
-
News
Hipp Organic to make TV ad debut in £2m push
The German babyfood brand, which launched in the UK about 25 years ago, is down 4% in value
-
News
Innocent's top marketer Dan Germain leaves after 19 years
Germain has worked at the juices and smoothies giant since its inception in 1999
-
Comment and Opinion
How thinking like a startup can help revive old fmcg brands
Many brand managers of conglomerate-owned brands are overly protective of their brands, says Neil Davidson of HeyHuman
-
News
Capri-Sun kicks off £4m push for reformulated range
In March, the brand reduced the sugar content of its five-strong core lineup by 50%
-
News
Thomas Fudge’s unveils new look and makes flatbreads debut
The Dorset biscuit brand has undergone its biggest overhaul since it changed hands two years ago
-
Comment and Opinion
John Barnes takes a tonguing in Just Eat ad
World Cup-sponsoring brands have, as you’d expect, been making the most of their exclusive deals
-
News
Poundland offers Poundworld staff guaranteed job interviews
It has set up a dedicated email address for affected Poundworld workers to contact it about vacancies
-
News
Burton’s Biscuits Minis packs to get ‘100 calories’ overhaul
At 139g, new Maryland multipacks will be 8% smaller but the rsp will not change
-
News
Charlie Bigham’s names Kerry Collinge as marketing director
She has taken over a position left vacant in late 2016 by the death of brand manager George Blyth
-
Profiles and QandAs
My food & drink job: Lizzie Staiano, marketing manager, Real Handful
Buying the likes of Innocent and Oatly introduced me to this weird idea that brands can talk and have something worthwhile and often funny to say, says Lizzie
-
News
M&S rapped over Christmas dinner comparison ad
Watchdog said M&S’s claim to have reduced the cost of Christmas dinner by £10 was misleading
-
News
Cawston Press to launch ‘Taste of Summer’ outdoor push
The posh pop brand will run six-sheets across the Waitrose estate