All Marketing articles – Page 119
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Analysis and Features
GDPR, ready or not for the new data regulation rules?
This week sweeping new regulation comes into force in the UK transforming the rights, rules and risks that surround handling data
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News
New Stowford Press cider TV ad to air over summer
Centring on Stowford’s local provenance, it features comedian Ellie Taylor and adventurer-cum-author Alastair Humphreys
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Comment and Opinion
Cornish chat is back in new Kelly's campaign
Kelly’s of Cornwall made a big impact with its first Cornish-language ad two years ago…
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News
Diageo rolls out Haig Club gift pack for Father's Day
The £45 packs feature a 70cl bottle of 40% abv single grain whisky and limited-edition chrome hip flask
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Comment and Opinion
How to identify a true social media influencer
As fmcg marketers plan to ramp up influencer efforts, it pays to understand ROI and best practice, says Kevin Gessay of PMK-BNC
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News
Spar rapped over 'everyday wines' press releases
Alcohol Concern Wales complained that Spar’s phrasing in two releases alluded to drinking the product every day
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Comment and Opinion
Hotel Chocolat: case for and against in Waitrose bar spat
What is Hotel Chocolat’s Angus Thirlwell getting his meringue-strawberry-and-white chocolate knickers in a twist about?
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News
Pilgrims Choice launches surreal new ad campaign
The Ornua-owned brand hopes the ad push will tip sales over the £100m value barrier this year
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Comment and Opinion
Maisie Sly is star turn in Aldi’s first signed ad
The discounter’s newest ad features the deaf, seven-year-old star of Oscar-winning short film The Silent Child
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News
Viva! ad linking dairy to cancer banned by ASA
The vegan activist group had claimed milk could cause cancer in its advert, which appeared on buses last September
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News
McVitie’s marks royal wedding with ‘transatlantic’ Digestives
Just 50 packs will be available via the brand’s Twitter channel from today (14 May) to Friday (18 May).
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News
Hotel Chocolat accuses Waitrose of ‘ripping off’ bar design
Founder Angus Thirlwell said the company had written to Waitrose asking it to “do the right thing” and withdraw its new own-label range
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Comment and Opinion
Peter Dinklage stars in another Estrella Damm film success
Dinklage appears as movie character Chad Johnson PI, whose corny cop movies are enjoyed by the film’s protagonist
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Analysis and Features
10 new products hitting shelves for the royal wedding
Royal wedding bells are ringing and retailers hope the wedding fever that’s sweeping the nation will get tills ringing too
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News
Echo Falls becomes official wine of Love Island
The show was “a perfect fit for Echo Falls as both brands attract people who have the same attitude and approach to life”
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News
Tesco, Sainsbury's & Birds Eye back Veg Power campaign
The campaign aims to raise £100,000 for a generic vegetable advertising fund with the goal of increasing veg consumption across the UK
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News
Pukka Pies commits to £6m push following sales success
The Leicestershire business will kick off a 12-month campaign in June, six months after its £8m investment of 2017
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Analysis and Features
A dangerous game: sporting sponsorship in 2018
The combination of sport and politics has often proven volatile. And it means sponsoring the World Cup this year is more complex than it has ever been
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News
Ocado brings back 'Britain's Next Top Supplier' competition
Applications will be reviewed by Ocado’s buying team before shortlisted candidates are invited to present in person
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News
Tic Tac returns to TV after five-year gap
Part of a £1.5m push, the 30-second ad features the character Mr Tic Tac