All Marketing articles – Page 121
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News
Tenzing drink marks first ad campaign with new look
The low-calorie, low-sugar brand has been given a new look “bringing to life the story” of Tenzing
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Analysis and Features
Sainsbury's' Nectar revamp reflects 'membership economy'
Nectar could soon be more personalised, with members earning points on self-selected items
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News
Actiph water to sponsor London & Edinburgh MoonWalks
The new alkaline ionised water brand will supply 80,000 bottles to walkers and volunteers at the events…
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News
Deliveroo's Editions 'help restaurants launch new brands'
Deliveroo’s Editions delivery-only kitchens help restaurants launch new ‘virtual brands’ and menus…
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Comment and Opinion
Poundland turns to Russia for Unicorn Poo advice
The letter concerns the retailer’s actual ‘Unicorn Poo With Glitter’ product
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Comment and Opinion
Sainsbury's Nectar trial: saying thank you in a meaningful way
When Sky announced Sky VIP, its loyalty programme, in 2017 I felt ripples of admiration among loyalty professionals
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Comment and Opinion
Walkers' old bags shine in thank you ad
Walkers has unveiled an unusually sincere advert with the express purpose of saying ‘thank you’ to the Great British public
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News
ASA dismisses vegan complaints against AHDB's Love Pork campaign
Vegan activist group Viva! had alleged AHDB’s advertising campaign misled consumers over low fat claims
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Analysis and Features
The dark side of digital: how will the Cambridge Analytica scandal affect grocery?
Grocery has always been reluctant to embrace online advertising, and now the Cambridge Analytica scandal has raised further questions about digital ethics. So how are brands and retailers reacting?
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News
Pots & Co appoints Charlotte Green as marketing director
Green has almost 12 years of experience in the fmcg industry, having started a career in 2006 with Nestlé
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News
Walkers celebrates 70 years with ‘ode to the nation’ TV ad
The seven-week campaign will celebrate ‘the moments where Walkers has been an integral part of people’s lives’
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Comment and Opinion
Tesco is no longer being outmuscled on the advertising front
Normal service has been resumed among the UK’s biggest retail and fmcg advertisers
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News
Coke Classic kicks off OOH push as sugar tax takes effect
Running for four weeks, the campaign aims “to celebrate and reinforce the uniqueness and specialness” of red Coke
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News
Tesco drives comeback with massive ad spend increase
Tesco has upped its ad spend in traditional channels – such as TV, radio and print
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My Alternative CV
Louisa Wilkinson, Hangry, on puns, parking and plastic bags
‘In my school holidays I would help out at my mother’s nursery school’s holiday clubs’
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News
Choc on Choc celebrates royal nuptials
The chocolates will be free at Harry’s Bar on London’s Ironmonger Lane with every Harrypolitan cocktail
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News
BrewDog launches direct-to-consumer 'beer club'
Three new brews made at BrewDog’s Aberdeenshire base in small batches will be sent to subscribers very fortnight
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Comment and Opinion
Birds Eye on to a winner with fourth wall-presser
Many online ads now acknowledge YouTube’s ‘skip ad’ function, using their first five seconds to discourage users from clicking away
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News
Red Tractor announces major TV ad push to raise awareness
The assurance scheme is planning a multimillion pound spend on the campaign, set for transmission in late summer
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News
Amazon to sponsor The Great British Bake Off second series
Amazon is thought to have paid around £5m for the deal, which it will use to promote its Alexa and Echo smart speakers