All Marketing articles – Page 122
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News
LA-based artist designs Campo Viejo Reserva Art Series label
Norman Duenas’s vibrant submission – an abstract representation of lives coming together – was selected from 696 entrants
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Comment and Opinion
Fundamentals of category management, 4: Sustained launch support
Jeremy Garlick of Insight Traction sets out the five key elements of sustained launch support, in this latest instalment of his series on fmcg category management
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News
Sibling drinks makers Sisters and Brothers unveil NPD
Sisters has launched a 40% abv Sugnature gin, while Brothers unveiled 4.8% abv pale ale Electric Brother
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News
Carlsberg lifts lid on plans for the brewer's core portfolio
The brewer is working on a relaunch for Carlsberg lager and Teley’s canned ale and introducing a new San Miguel variant…
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News
Birds Eye invests £8m in frozen chicken marketing push
Its Winner Winner, Birds Eye Chicken for Dinner campaign is the brand’s largest investment in the category in a decade
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Comment and Opinion
Aldi zones in on sins for entertaining Easter trio
Aldi’s trio of special Easter ads are forged in pride, greed and envy
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News
Poundland courts fresh controversy with Easter Twitter push
Suggestive tweets featuring ‘Bunny & Chick’ characters have divided the budget retailer’s social media followers
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News
Wayne Thompson named FrieslandCampina customer marketing head
Thompson joined the Yazoo owner as an account manager in September from Sainsbury’s
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News
Thousands of high-sugar products face children's TV ban
Thousands of products high in sugar face children’s TV and other media advertising ban under new proposals, reveals PHE
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Comment and Opinion
Be prepared for new restrictions on promotions
Food and drink retailers and manufacturers are under increasing pressure to support the fight against obesity
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News
Co-op signs deal with Live Nation for summer festival stores
Onsite shops will sell more than 200 “essentials” at this year’s Download, Latitude, Reading & Leeds music festivals…
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News
Fever-Tree to sponsor Queen's tennis tournament
Fever-Tree, founded by Tim Warrilow and Charles Rolls, is to sponsor the Queen’s Club tennis tournament
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News
Spring push for Thatchers Katy cider
It will see six-sheet and digital panels roll out nationwide…
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News
City of London gives gin range a new look
New bottles have rolled out across its five-strong portfolio
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Comment and Opinion
Mr Kipling's 'real' ad is old-fashioned but sweet
Previous Mr Kipling ads have featured imaginary elephants and cake-dogs, so the brand’s new focus on ‘real, human stories’
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News
Meat box delivery firm Field & Flower joins Treasure Truck
The Treasure Truck, launched in the UK last December, is described by Amazon as a “unique and fun-filled way” to shop for new or trending local items
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News
Mr Kipling unveils £2m TV push and new look
Revamped packaging features new photography, a “more intuitive” colour pallet and a return to the brand’s original logo
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Comment and Opinion
PepsiCo shows how to restore brand belief with Drinkfinity
Soft drinks brands are having to work harder than ever to stay connected with today’s consumer, says Richard Taylor of Brandon
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Comment and Opinion
Industry and campaigners reach a crossroads over food labelling
Campaigners want meat and dairy labelling that could carry wording on methods of production similar to what is found on packs of eggs
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Comment and Opinion
Lucozade links with Lara Croft for a trip to the movies
The energy drink brand and the Tomb Raider franchise are reunited after nearly 20 years