All Marketing articles – Page 123
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News
ASA rules Lidl must signpost web information more clearly
Asda challenged whether Lidl had met an advertising code requirement for comparisons with identifiable competitors
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News
Walkers marks 70 years with flavours from six decades
The limited-edition crisps reflect popular recipes of past decades, from the 1950s to the 2000s
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Comment and Opinion
Can brands and online giants defeat ‘fake news’ together?
Suppliers need the influence of online and social media giants as much as those giants need the spending power of suppliers
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News
Lucozade Sport kicks off £3.5m FitWater push
The cross-channel campaign includes outdoor ads ‘to appeal to the growing demand for functional drinks’
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Analysis and Features
The top 50 independents: How to be king of your own castle
It’s a brutal market out there in which to be an independent. So who would want to do it? What does it take?
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News
McVitie’s swaps Sweeet animals for £10m animated push
Called Sweeter Together, the new drive will make its debut at 7.50am today (9 March) during ITV’s Good Morning Britain
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Comment and Opinion
Asda's kids are all set for Mother's Day
You could do worse than to follow the example of the kids in Asda’s special ad
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News
HFSS food ads mean teens eating 18,000 extra calories a year
Exposure to junk food ads can lead to youngsters eating almost 340 extra calories per week, says Cancer Research UK
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News
Fox's marks 100th year with new mint
Fox’s Glacier Spearmints promises “a milder, sweeter flavour profile”
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News
Sainsbury's forced to change Fairly Traded tea online display
Watchdog’s ruling follows a complaint by Labour MP Stella Creasy that consumers could be duped into thinking the Sainsbury’s own-brand tea was certified by Fairtrade
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News
Maxxium rebrands as Edrington-Beam Suntory
The business is a JV between Scottish booze maker Edrington and US-based Beam Suntory…
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News
Yealands winery launches ‘sustainability in action’ promotion
Four winners will be flown to New Zealand to “witness up close the variety of ways in which Yealands is at the cutting edge of sustainable wine production”
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Analysis and Features
How will a fistful of Dollar shake up the razor market?
Dollar Shave Club, now part of the Unilever stable, has landed in the UK. What sort of a battle does Gillette face?
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News
Greene King targets younger drinkers with 'richer life' push
Ads featuring the brand’s fox mascot, Henry, hitchhiking to Scotland in search of “a richer life”, will air from 10 March on TV, online and social media
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News
Confectionery giants seek portion control ideas from shoppers
Mondelez, Ferrero and Mars Wrigley plan to crowdsource comments for their Be Treatwise initiative
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News
Tyrrells backs second Absurdly Good ad with £2m spend
It comes after Tyrrells last year suffered a 22.7% value sales slump, leaving the brand worth £35.5m
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Comment and Opinion
Can Carlsberg’s switch from sport to music convince customers it’s cool?
Turning booze brands around is tricky business. It requires time and dedication - and Carlsberg also needs to be bolshie right now
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News
The Portman Group announces major code of practice review
It will kick off a public consultation this spring - the fifth assessment of the body’s code since its introduction in 1996
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Comment and Opinion
Walkers' Max Strong man about town brings the beer
Walkers has to be careful with advertising its new Max Strong crisps
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News
Ben Fogle's hound helps out with Harringtons campaign
Harringtons has partnered with TV’s Ben Fogle and his dog Storm for a £1.5m push