All Marketing articles – Page 123
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NewsM&S showcases food favourites in unscripted Christmas ads
The ads are directed by Charlie Stebbings, who directed the M&S ‘this is not just food’ advert
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NewsTyphoo drops Nigella Lawson as part of brand overhaul
The brand is aiming to attract younger shoppers to its category and have them ‘Coming Together Over Tea’
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NewsCelebrities design range of reusable products to cut plastic
Proceeds from the range will go to initiatives such as Sky Ocean Rescue’s partnership with WWF UK
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Comment & OpinionLavazza puts coffee question to cast of thousands
Models, wrestlers and Arsenal players are asked about real Italian coffee
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NewsBranston Pickle unveils Xmas treats with baker Lily Vanilli
Picklebread Man (£2.50) features cheddar, Original Pickle and a Smooth Pickle glaze
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NewsPoundland to bring back controversial Christmas elf
‘Elfie’ is to take over the discounter’s social media channels from 1 December
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NewsLidl launches 'upgraded Christmas' ad campaign
The 20-second ads show characters who have “upgraded Christmas” by shopping at Lidl
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Analysis & FeaturesHow meat marketers are battling against price wars & veganism
Could a resurgence in clever meat marketing bring value to the category?
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NewsBagboard paper bag ad firm links with 2,000 London retailers
Independents affiliated to symbol groups such as Nisa, Costcutter and Londis have committed to be involved in the scheme
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Comment & OpinionGeorge in for grannies as Aunt Bessie's ambassador
Aunt Bessie’s has binned off its nosy granny duo in favour of some new blood
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NewsMusclefood rebrands in push to mainstream customers
Musclefood hopes to address ‘masculine, gym types’ image
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NewsArtist Kate Boxer reimagines Berry Bros & Rudd claret label
Seven thousand bottles of the 13.5% abv wine have rolled out with a new design by the artist
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NewsKevin McNair made marketing director at KP Snacks
McNair is currently GB marketing director at Britvic, which he joined after 19 years with Unilever
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NewsAunt Bessie’s unveils £5m ‘Bring Out the Bessie in You’ push
The frozen brand has dropped its Margaret and Mabel characters after nine years
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NewsBain's whisky gets 'enriched' new look
Bain’s was named the world’s best grain whisky at the World Whiskies Awards earlier this year
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NewsThe Co-op relaunches in-store radio with regional focus
New digital format replaces one size fits all satellite service
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Comment & OpinionMüller models help Nicole explain Quark Yogurt concept
Müller has sent its top ambassadoll Nicole Scherzinger to the ‘secret Alpine village’ it says inspired its new Quark Yogurt
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NewsThe Famous Grouse unveils fresh festive TV ad
It features the brand’s eponymous game bird riding a snake
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Comment & OpinionPhilip Morris’ anti-smoking ads must go global to mean anything
PMI’s efforts have not been well received by health campaigners, who have accused the tobacco giant of hypocrisy