All Marketing articles – Page 124
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News
Budweiser takes over from Carlsberg as England football team sponsor
The AB InBev brand has signed up to sponsor the team and Wembley Stadium
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News
BrewDog kicks off million-pint Punk IPA sampling campaign
The Scottish brand is inviting drinkers to sign up via its website to receive a barcode that can be scanned at any BrewDog bar
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Comment and Opinion
Jane Walker is a misstep but Diageo is no sexist throwback
The idea that women “can’t handle” the tipple in its original form is patronising at best, downright sexist at worst
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News
Diageo joins Free The Bid push to aid women in advertising
In November, Diageo was named as one of the top ranking FTSE 100 companies for gender parity in the boardroom
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News
Amstel £7m relaunch to rebuild momentum after Tesco delisting
The second revamp for Amstel in two years will see new bottles and cans roll out this month featuring a red design and logo
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Comment and Opinion
Dorset Cereals goes slow, simple and effective
Dorset Cereals has cannily opted for a ‘breakfast on the slow’ message
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News
Gillette counters falling sales with packaging overhaul
A new look is rolling out now across all products in the number one shaving brand’s portfolio
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News
New Birds Eye peas campaign brings back the 'pop' sound
The push for Garden Peas and Petits Pois launched today under a £4.2m investment that includes social media outreach and a packaging refresh
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News
Carrs Foods revamps Baker Street range of wrapped bread
Two SKUs – 4 Part Baked Petit Pain and 2 Part Baked Baguettes (rsp: £1) – are set to roll out to 330 Waitroses on 2 March
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News
McDonald's teams up with Mumsnet for new Happy Meal offering
A new menu item looks set to launch nationwide in the summer
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News
Walkers launches ‘big night in’ ads with live prize reveals
The bagged snacks giant will run three peak-time ads each Saturday for 16 weeks
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News
Russian Standard launches £2.5m marketing push
Out-of-home ads and a ‘brand activation platform’ at summer festivals will highlight the vodka’s ‘challenger’ credentials…
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Comment and Opinion
Pizza is colourful way to welcome a new princess
Meghan Markle must now endure ‘tributes’ from the British food industry…
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Analysis and Features
Zoe Saldana joins Campari's Red Hand gang
An expensive ‘short film’ is a neat way for brands to look classy
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News
Asda stocks up on record levels of Valentine's roses
Prices for a single rose start from £2, rising to £30 for an Extra Special bouquet
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News
Helen Kershaw made GroceryAid marketing communications head
Kershaw was previously head of marketing at furniture care business Guardsman Industries UK
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News
Which? names Aldi 'Britain's favourite supermarket'
Iceland was named best online store for the third year running
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News
William Reed and Valassis to offer NCS visitors exclusive deals
The partnership comes after William Reed bought the trademark Pro-Retail from PwC last month
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Analysis and Features
Supermarket Valentine's Day meal deals - who's doing what and for how much?
Here’s what the mults have on offer for Valentine’s Day
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News
McCain unveils second We Are Family ad in £3.2m push
The slot marks the first time McCain chilled options have featured in TV advertising