All Marketing articles – Page 126
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News
Tesco tries to ramp up Clubcard payment app customer numbers
A new promotion means shoppers using Tesco Pay+ will collect an additional Clubcard point for every £4 spent
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News
FDF issues guidance on healthier product marketing
The guidance covers comparative nutrition claims, such as less sugar, fewer calories and more fibre
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News
Vegetarian Society plans first London Underground poster push
The push will run for a fortnight from 7-20 May to coincide with National Vegetarian Week
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News
Campaign for Real Ale to boost relevance by widening remit
Members will vote on proposals to extend remit to kegged ales, ciders and other types of booze…
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Analysis and Features
Diet Coke gets a serious revamp: a sign of what’s to come in the UK?
The soda’s grocery value sales are down 0.6% to £420.2m, so would a British relaunch be worth a punt?
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News
Sharry Cramond made M&S food & hospitality marketing head
Cramond joins M&S from Southeastern Grocers, in Jacksonville, Florida
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News
Communication must be high-quality to communicate quality
Because we make dairy-free drinks, some of our consumers assume we are anti-dairy, says Camilla Barnard of Rude Health. Not so
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Comment and Opinion
What Tesco's Clubcard changes tell us about the future of loyalty
Never mind the outrage, says Bryan Roberts of Tcc Global. The Clubcard refresh makes sense
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News
Spar UK renews British Athletics sponsorship deal
Spar will also become title partner of the British Athletics Indoor Championships…
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Comment and Opinion
Prongles looks to hog global snacks market
Prongles now has an official website – and it’s a master-satire of aggressive 1990s-style marketing
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Comment and Opinion
Cadbury moppet pulls at the heartstrings
Christmas is over but Cadbury is upholding the festive tactic of tugging at the heartstrings
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News
Häagen-Dazs signs tennis star Grigor Dimitrov as ambassador
The ATP Finals winner, currently ranked third in the world, has signed a two-year deal with Häagen-Dazs
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News
Malcolm the Cat returns in Young's 'biggest-ever' ad
£5m push will focus on Gastro range, and a six-month sponsorship of UKTV Drama, using the tagline ‘captivating moments’
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News
Spoof dairy marketing campaign given 'scrumptious' revamp
The campaign had been well received so far, said Dairy UK CEO Judith Bryans, with 1.1 million views of its spoof recruitment ad
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News
Asahi to bring Super Dry lager brewing back in-house
The 5.2% beer was previously contract brewed by Shepherd Neame in Britain
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News
Coca-Cola to air ‘First Taste’ ad for Zero Sugar variant
The advert stars the elderly character Mr Hadley, who first appeared 12 years ago in an ad for original Coke
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News
Cadbury goes ‘back to its roots’ with £12m campaign
New positioning is focused on the company’s history as “a family brand founded on generous principles”
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News
Cathedral City back on TV screens with ITV quiz sponsorship
£15m deal will see cheese brand sponsor new show Britain’s Brightest Family for the next 15 weeks
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News
Petits Filous unveils Play Free marketing campaign
£3m push will run from 13 January to end of February, and will feature TV, VOD and Facebook ads
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News
Organic Trade Board secures £1.7m for Feed Your Happy push
Agreement will underwrite OTB to access additional EU funding