All Marketing articles – Page 127
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News
Kikkoman prepares for Chinese New Year with new TV push
The commercial will showcase the product’s versatility as a seasoning and dipping sauce
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News
Tropicana revamps Essentials juice range
The relaunch comes after the brand saw a near-£23m loss in value sales
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News
Asda Halloween ad did not breach schedule rules says ASA
The Advertising Standards Authority received 62 complaints over the commercial, described by some as “distressing”
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Comment and Opinion
Hairy messenger helps Bear deliver health message
As Adland tells us to look after our health, kids’ snack brand Bear is reminding us to think of the children
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News
Snacking brand Graze introduces four new grocery ranges
The quartet comprises Superfood Bites, Mini Protein Balls, Superfood Mix and Energiser Mix – a total of 15 SKUs
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News
Mondelez kicks off £5.3m ad campaign for Philadelphia
Campaign celebrates the ’uplifting’ mealtime moments that can be created and savoured in everyday life
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News
Captain Birds Eye gets younger, more rugged look in new ad push
A “distinguished” new-look captain complete with salt and pepper flecked beard will hit screens tonight
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News
Fentimans guns for growth with pack refresh and new CEO
The revamp, the brand’s biggest in 23 years, stresses the drinks’ ‘botanical’ credentials
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News
Mults back Dry January with ‘healthier choices’ initiatives
Tesco has slashed 20% off the price of no and low-alcohol brands, and Asda has teamed up with Drinkaware to offer advice
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News
ASH dismisses Philip Morris newspaper ads as 'a PR stunt'
The ads set out its new year’s resolution as ‘trying to give up cigarettes’
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News
Hula Hoops Puft adds chilli SKU ahead of £1.5m push
The campaign will position the crisps as ‘a perfect guilt-free snack for the start of the year’
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Comment and Opinion
Know the rules of category success - and stick to them
As an industry, we like to talk and think about the next big thing…
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News
Quorn unveils £14m year-long push and NPD quartet
The campaign is the largest-ever annual investment by a brand in the UK meat-free category, Quorn claims
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Comment and Opinion
Festivities a distant memory as Activia sets the bar high
Adland’s screens have been clogged with tinsel and ‘indulgent’ food since September
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News
Kids’ snacks brand Bear makes mainstream TV debut
The £3m push will kick off tomorrow (4 January) across major terrestrial and satellite broadcasters
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News
Iceland crumpet ad banned by Advertising Standards Authority
An Iceland advert that claimed its crumpets were better than M&S’s has been banned by the advertising watchdog
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News
Activia kicks off gut health-based 'it starts inside' push
TV adverts, outdoor advertising and in-store activation initiatives launched on 1 January
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News
David White joins Accolade Wines as marketing head
He previously held roles at the likes of Glenmorangie, Edrington and Brown-Forman…
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Analysis and Features
Winner announced for Christmas #instorespot competition
This verdict follows a steady stream of submissions on Twitter and via email over the last few weeks
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News
Amazon Prime users complain to ASA about fast-track delivery
Five subscribers have complained that Amazon is in breach of its advertised next-day promise