All Marketing articles – Page 127
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NewsPernod Ricard to ramp up Xmas spend for posh brands
It will kick off four above the line campaigns behind Absolut, Jameson, Plymouth Gin and Beefeater Pink from October onwards
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NewsSpoof dairy 'Scrumptious' campaign back for a second year
The ‘refined’ Department of Dairy Related Scrumptious Affairs push, launching in October, has been given an extra £1.2m
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Comment & OpinionWhy RTDs are the next big 'craft' opportunity in alcoholic drinks
New launches such as All Shook Up are growing the category, not cannibalising it, says Jen Draper of Global Brands
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Comment & OpinionBrands facing discounter 'copycat' versions must protest loudly and visibly
The law doesn’t offer brands much support, so they must stand up for themselves, says David Sables
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Comment & OpinionMaltsmiths plays it safe with craft lager dance
As craft beer slips into the mainstream, so it must find its place among the big hitters of TV advertising
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Comment & OpinionFundamentals of category management, 9: Category growth
In the ninth instalment of his series on fmcg category management, Jeremy Garlick explains the basic rules of category growth, including the importance of earning a premium
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NewsKumala wine brand to get £1m 'Kolourful' campaign
It would be centred on “the brand’s core positioning statement of ‘pouring positivity’”
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NewsKTC to launch ‘UK first’ legally edible mustard oil
The oil is made with a blend of rapeseed, reducing the erucic acid content to less than 5%
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Comment & OpinionCarabao brings the energy with help from colourful Clive
Carabao’s new TV ad is gung-ho and eccentric
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NewsKellogg’s Coco Pops Granola ad banned by ASA over HFSS rules
The ad watchdog’s ruling follows a complaint by the Obesity Health Alliance
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NewsPret appoints former Just Eat exec in chief marketing role
Dawe left Just Eat in May following a management restructure
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NewsMelitta to become global coffee partner of Manchester United
The deal extends a UK partnership launched in November last year
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NewsKerrygold faces lawsuit over claims its cows are grass-fed
Californian Dyami Myers-Taylor has a filed a suit alleging its cows are also fed corn, soya and GM feeds
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NewsThe Collective accuses Aldi of copying its yoghurts
Gourmet yoghurt brand has joined Heck in challenging the discounter over copycat products
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Comment & OpinionGendered products need genuine benefits – don’t just lump the ‘pink tax’ on women
If you’re charging extra for a woman’s product, there should be a justifiable reason
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NewsEnergy drinks brand Carabao makes UK TV ad debut
The advert illustrates Carabao’s ‘commitment to serving a wider mass market audience than any other energy drink’
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Comment & OpinionCoco conquers Croc - can he convince consumers?
Kellogg’s has slashed the amount of sugar in Coco Pops by 30% – a move designed to pacify parents and the sugar lobby
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NewsMeat report urges suppliers to play up 'naturalness'
A new report by the AHDB encourages the meat sector to raise welfare standards ahead of legislation
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NewsHarvey Nichols revamps packaging across own-label snacks
Retailer says revamped lines will be the “trendiest” launch of the summer