All Marketing articles – Page 128
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Comment & OpinionTrust is a crucial element of on-pack promotions
No brand of note ever intends to mislead consumers. Trust is one of the most valuable commodities marketers have with people
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NewsCoke offers 50% off Merlin attractions via bottle returns
Visitors to Alton Towers Resort, Thorpe Park, Chessington World of Adventures and Legoland Windsor can recycle any 500ml plastic bottle via reverse vending machines
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NewsBunnahabhain kicks off ad push playing up its Islay roots
It is designed to “celebrate the rugged, romantic isolation of Bunnahabhain and its seafaring heritage”.
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Comment & OpinionTwirl twosome enjoy odd ad debate
A lad and a lass speculate on how the “twirly curly things” in the confection’s centre are created
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NewsGraze drops ‘natural’ brown pack design after 10 years
Set to be backed by a £2m push from September, the new look will be followed by innovation
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NewsRed meat levy bodies team up for marketing push
The marketing campaign will promote the health benefits of beef, lamb and pork
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NewsHaribo enlists rock band for latest Kids Voices ad
The £1.3m push centres on the German confectioner’s Supermix sweets
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Comment & OpinionUsing the power of POS to convert non-loyalty customers
supermarkets are using all tools at their disposal to attract and retain more shoppers
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NewsCo-op launches food masterclasses to educate staff
The Foodology programme aims to educate and inspire staff
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NewsHop Stuff unveils new branding and plans for nine new beers
The brewer is ditching its previous design for a sleeker, less military-focused look…
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Comment & OpinionAldi must answer for its 'ripping off' of Heck sausages
I am appalled at the way Aldi continues to dupe the shopper into believing they are buying Heck sausages
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NewsHeineken mounts £6m push for non-alcoholic lager 0.0
The campaign, called ‘Now You Can’, will see several adverts air on national TV until September
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Comment & OpinionMel Giedroyc helps BelVita continue its emotional journey
Mel munches biscuits and says wacky things to drivers before handing over their ‘ticket to a better morning’
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NewsHeck owner accuses Aldi of copying Chicken Italia sausages
Andrew Keeble said it was ’time to stand up to the playground bully’ and was considering legal action
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NewsFire & Smoke ham links with Jacksonville Jaguars NFL team
On-pack promotions will offer the chance to win a VIP trip to Florida for a Jaguars game and behind the scenes stadium tour
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NewsTreasury Wine Estates gives Lindeman's Bin range a new look
The 14-strong range has been given a significant makeover, featuring new artwork from Australian artist David Bromley
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Comment & OpinionConfectionery brands need to get creative with advertising
Frankly, the ASA guidelines were always going to give confectionery brand managers a headache
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NewsCarlsberg eyes major rebrand and raft of packaging innovation
It is understood a significant reimagining of the lager brand is set for early 2019
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Comment & OpinionSunbites lets the light in... and hides it under a bushel
“Everything is wonderful/everything is great”, some unbearably anodyne music tells us