All Marketing articles – Page 128
-
News
Morrisons doles out oranges to revive flagging festive tradition
They will be handed out in stores from tomorrow, with story cards detailing the history of the tradition
-
News
Asda and M&S festive ads favoured by public
Asda racked up 6,618 mentions on Twitter – 51.7% of which were positive – for its ‘Imaginarium’ ad
-
Comment and Opinion
We can already learn lessons from the Christmas ads
It’s not over until the last reduced mince pie is sold, but the fierce battle to dominate share of voice at Christmas is approaching its endgame, says Martijn Bertisen of Google
-
Comment and Opinion
Pepsi takes to the waves for a non-traditional Christmas ad
It’s been a tough year for Pepsi, what with all that Kendall Jenner unpleasantness
-
News
UK ‘key’ for Frank’s Redhot and French’s despite sales dive
The supplier said sales of the table sauces had been adversely affected by UK store supply
-
News
Feedback attacks Tesco Farms brands as 'Total Bull'
Lobby group Feedback has awarded the supermarket what it claims is the first of a series of Total Bull awards
-
News
Lucy Husband to lead market development at Scotland Food & Drink
Husband will help spearhead its new UK market strategy to drive growth opportunities for Scottish suppliers
-
News
Portman Group rebukes Tiny Rebel for 'fizzy pop' style can
Tiny Rebel’s Cwtch ale 330ml can features a drunken-looking bear slouched below colourful graffiti…
-
Analysis and Features
Spot the difference: Eastern Europeans say brands sell them sub-standard products
For years, Eastern European consumers believed they were being sold inferior versions of top brands. Were they right?
-
News
Allied Bakeries strengthens craft appeal of Allinson’s
Allied Bakeries says Allinson’s relaunch has met with a “positive response”
-
News
Walmart drops Stores from its name to become Walmart Inc
The US giant will cease to trade as Wal-Mart Stores Inc and become Walmart Inc to better reflect its ecommerce business
-
News
Mr Sheen makes TV comeback with first live-action advert
The £800,000 Back to Banish Dust push kicks off this evening (4 December)
-
News
Cauli Rice rebrands as Fullgreen to go ‘beyond cauliflower’
The changes will take effect from 11 December to better reflect the portfolio’s all-natural ingredients, said the brand
-
News
Chambord launches two gift sets and Christmas in-store push
Chambord is mounting a festive push and has launched two limited-edition gift sets
-
News
Pernod Ricard unveils Alexa 'What Cocktail?' skill
The service provides interactive cocktail recipes, serve suggestions and occasion-specific recipes
-
News
JJ Food Service shows off potato sustainability in new push
JJ Food Service has sold one million cases of the chips this year
-
News
Heinz in hot water over nutrition claim in Beanz TV ad
The ASA upheld three complaints that the commercial featured “a non-permitted nutrition claim”.
-
News
Yorkshire Provender festive soup supports Centrepoint
For every pot of Christmas Turkey Soup With All The Trimmings sold, 20p will go towards the charity
-
News
Branston teams up with baker for cheese & pickle mince pie
The pie comes as part of the condiment brand’s ongoing Please the Cheese campaign
-
News
Peak-time ban on junk food ads ‘disproportionate’
Obesity Health Alliance has called on the government to restrict HFSS adverts where children are most exposed to them