All Marketing articles – Page 129
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News
Laila readies Rice for Life blood donation drive
The campaign with the NHS hopes to attract thousands of black, Asian and multi-ethnic blood donors
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Comment and Opinion
Get ready for a new era in grocery retail
If you haven’t seen the opening scene of TV series The Newsroom, then watch it now
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News
Coke's Gogglebox ad named most engaging Christmas campaign
M&S came fourth in the facial tracking study for its Paddington Bear execution…
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News
Thorntons unveils festive ad in support of military charity
Pass The Love On will donate to SSAFA, the national charity that works with service men and women
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News
Pernod Ricard kicks off Christmas push for The Glenlivet
The campaign will include ads on 350 train station platforms across the UK…
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News
Kellogg’s signs up Santa Claus for #MyPerfectBowl ad
The 20-second Corn Flakes advert will make its debut tonight (20 November) during Emmerdale on ITV
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News
19 Crimes signs deal with NME to become official awards wine
It will sponsor the Best International Band category at the 2018 awards, which will take place at London’s Brixton Academy…
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News
Melitta becomes Manchester United’s first coffee partner
The German brand hopes to become a household name in the UK as a result of the deal
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News
Bill Oddie in 'debauched' dig at cheap sausages
“Smutty” new ad campaign aims to persuade consumers to shun sausages from ’low-welfare’ and non-assured farms
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News
Thorntons Easter eggs get a new look and on-pack competition
The makeover and chance to win hundreds of personalised gifts for loved ones is part of a wider £7.9m push by Ferrero
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News
Amazon cuts turkey prices at Whole Foods for US Prime members
Organic and no-antibiotic turkeys will be available at a 20% discount on standard prices
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News
Unilever charity packs support Trussell Trust food banks
5p from every purchase of selected Hellmann’s, Knorr and Colman’s products will go towards a £200,000 donation
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News
Greggs unveils its first-ever Advent calendar
Available from next Monday (20 November), each door reveals a tear-off token redeemable at Greggs
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News
Aqua Carpatica backs first UK mults listing with £3.5m push
The launch in to Tesco later this month will be supported by ’socially responsible marketing’
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Analysis and Features
The Christmas #instorespot competition
Have you seen a grocery retailer deck the aisles with boughs of holly or tinsel the till point?
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News
Warburtons ditches Newburn in rebrand for gluten-free range
Distinctive orange and black packs featuring the new logo will roll out from 15 January
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Analysis and Features
Christmas adverts 2017: walking in a winter Adland
It’s that time of year when all we are talking about on the sofa are the retailers’ Christmas ads
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News
Holland & Barrett under fire over mag advert rule
Holland & Barrett has been accused of imposing an “outrageous” condition that its suppliers advertise in its in-store mag
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News
John Lewis reveals Christmas advert starring Moz the Monster
Oscar-winning Michel Gondry, whose past work includes Eternal Sunshine of the Spotless Mind, directed the two-minute ad
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Analysis and Features
Christmas adverts at a glance: watch the supermarkets’ festive ads for 2017
Catch up on the latest festive campaigns with our roundup of Christmas ads