All Marketing articles – Page 130
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News
Bettys visits Enchanted Forest for first-ever TV advert
The commercial will make its debut tonight (10 October) during Emmerdale
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News
Spoof public service dairy ads aim to woo millennials
The £1.2m 12-month push is run by the industry-wide Dairy Market Development Forum and funded by Dairy UK and the AHDB
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News
Walkers UK flavours survive Choose Me or Lose Me threat
Shoppers cast 778,636 votes over the 10 weeks of the campaign
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Comment and Opinion
Gü reverses time with hallucinatory backwards trip
What sets Gü’s ad apart is that it unfolds backwards
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News
Third of consumers 'concerned about health in out-of-home'
New IGD research provides insight into how out-of-home compares with retail in terms of health considerations
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News
Ferrero Rocher throws an indulgent party with new ad
Ferrero Rocher’s new ad is set at a swanky party, positively teasing viewers with the imminent presence of an ambassador
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News
Asda Christmas campaign invites shoppers into the Imaginarium
CGI ad gives readers an imaginary glimpse into supermarket’s festive preparations..
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News
Caffè Nero kicks off 'Christmas Cracker' app prize push
App users also have the chance to win thousands of Caffè Nero loyalty bonus stamps…
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News
BrewDog guns for Trump with 'Make Earth Great Again'
The new brew is made with water from melting Arctic ice caps…
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News
Coca-Cola launches limited edition Father Christmas packs
Packs featuring Father Christmas drinking a bottle of Coke will roll out from mid-November…
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News
Love Hearts get limited edition emoji variant
Swizzels has given Love Hearts a “digital makeover”, unveiling a variant featuring emojis
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News
UK food & drink bodies urge Hammond to reform business rates
Twelve executives have urged the Chancellor to “take action” as £1.1bn tax hike looms
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News
Budweiser gets into Halloween spirit with party kits
Packs containing a selection of spooky masks have rolled out to retailers and wholesalers…
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News
Rowse Honey launches Three Bears push starring gay men
The ad’s stars - Matt, Joel and Phil - will appear in three YouTube episodes
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Comment and Opinion
Asda gets into the Halloween spirit with dance party
Asda is once again the UK mult that makes the most effort for Halloween
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News
Kraft Heinz unveils second phase of £8m soups ad campaign
Targeted at under-35s, the £4m push makes its TV debut today (16 October)
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Analysis and Features
10 packaging innovations of 2017
Innovations in packaging in the past 12 months have pushed the boundaries of design, cut costs and helped save the planet
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Analysis and Features
Plain packaging: who's next?
One colour. One font. Oh, and grim and grisly health warnings. Is the future plain for food and drink packaging?
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News
Westons targets 40% growth in five years with brand overhaul
A new logo will roll out from late October across all consumer and trade touchpoints…
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News
Tropicana offers shoppers chance to vote for new juice
Consumers will pick one of three limited edition flavours via Facebook