All Marketing articles – Page 131
-
NewsHeinz weighs up new name for Salad Cream in brand overhaul
The change would better reflect how the product is used, with only 14% of consumers eating it with salad
-
NewsLucozade Zero partners with Love Island in £6m push
The sugar-free soft drink will continue to partner the reality show throughout its eight-week run
-
NewsAlesha Dixon signs up as Groovy Food's brand ambassador
The singer and TV presenter will produce recipes and tips on food, beauty & wellbeing in print, digital & social media
-
NewsPoundland targets Boots in price-based poster campaign
All 800 of the variety discounter’s stores are from this week to feature window posters showing the “massive price differentials”
-
Comment & OpinionGDPR has helped, but there's work to be done on data
GDPR legislation does indeed open up opportunities for brands to strengthen their data relationships with shoppers
-
Comment & OpinionLessons for brands from Hotel Chocolat's 'slabgate' spat with Waitrose
Hotel Chocolat has played a deft hand, says John Noble of British Brands Group, but its bold approach won’t work for everyone
-
NewsGreggs goes undercover to showcase summer menu at foodie festival
The high street chain rubbed shoulders with Michelin-starred chefs and TV personalities under the guise of Gregory & Gregory
-
Comment & OpinionAd of the week: Hovis makes case for 'always good' bread
“It’s just bread.” The new Hovis ad plays on the supposed ubiquity of the loaf
-
NewsHotel Chocolat claims win over Waitrose 'copycat' bars
Waitrose has agreed to stop manufacturing its similar looking bars, according to Hotel Chocolat
-
NewsCostcutter launches 'Bringing Summer Home' campaign
As well as food and drink deals, shoppers will have the chance to win a £10k luxury holiday
-
Analysis & FeaturesGDPR, ready or not for the new data regulation rules?
This week sweeping new regulation comes into force in the UK transforming the rights, rules and risks that surround handling data
-
NewsNew Stowford Press cider TV ad to air over summer
Centring on Stowford’s local provenance, it features comedian Ellie Taylor and adventurer-cum-author Alastair Humphreys
-
Comment & OpinionCornish chat is back in new Kelly's campaign
Kelly’s of Cornwall made a big impact with its first Cornish-language ad two years ago…
-
NewsDiageo rolls out Haig Club gift pack for Father's Day
The £45 packs feature a 70cl bottle of 40% abv single grain whisky and limited-edition chrome hip flask
-
Comment & OpinionHow to identify a true social media influencer
As fmcg marketers plan to ramp up influencer efforts, it pays to understand ROI and best practice, says Kevin Gessay of PMK-BNC
-
NewsSpar rapped over 'everyday wines' press releases
Alcohol Concern Wales complained that Spar’s phrasing in two releases alluded to drinking the product every day
-
Comment & OpinionHotel Chocolat: case for and against in Waitrose bar spat
What is Hotel Chocolat’s Angus Thirlwell getting his meringue-strawberry-and-white chocolate knickers in a twist about?
-
NewsPilgrims Choice launches surreal new ad campaign
The Ornua-owned brand hopes the ad push will tip sales over the £100m value barrier this year
-
Comment & OpinionMaisie Sly is star turn in Aldi’s first signed ad
The discounter’s newest ad features the deaf, seven-year-old star of Oscar-winning short film The Silent Child
-
NewsViva! ad linking dairy to cancer banned by ASA
The vegan activist group had claimed milk could cause cancer in its advert, which appeared on buses last September