All Marketing articles – Page 132
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NewsMcVitie’s marks royal wedding with ‘transatlantic’ Digestives
Just 50 packs will be available via the brand’s Twitter channel from today (14 May) to Friday (18 May).
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NewsHotel Chocolat accuses Waitrose of ‘ripping off’ bar design
Founder Angus Thirlwell said the company had written to Waitrose asking it to “do the right thing” and withdraw its new own-label range
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Comment & OpinionPeter Dinklage stars in another Estrella Damm film success
Dinklage appears as movie character Chad Johnson PI, whose corny cop movies are enjoyed by the film’s protagonist
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Analysis & Features10 new products hitting shelves for the royal wedding
Royal wedding bells are ringing and retailers hope the wedding fever that’s sweeping the nation will get tills ringing too
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NewsEcho Falls becomes official wine of Love Island
The show was “a perfect fit for Echo Falls as both brands attract people who have the same attitude and approach to life”
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NewsTesco, Sainsbury's & Birds Eye back Veg Power campaign
The campaign aims to raise £100,000 for a generic vegetable advertising fund with the goal of increasing veg consumption across the UK
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NewsPukka Pies commits to £6m push following sales success
The Leicestershire business will kick off a 12-month campaign in June, six months after its £8m investment of 2017
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Analysis & FeaturesA dangerous game: sporting sponsorship in 2018
The combination of sport and politics has often proven volatile. And it means sponsoring the World Cup this year is more complex than it has ever been
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NewsOcado brings back 'Britain's Next Top Supplier' competition
Applications will be reviewed by Ocado’s buying team before shortlisted candidates are invited to present in person
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NewsTic Tac returns to TV after five-year gap
Part of a £1.5m push, the 30-second ad features the character Mr Tic Tac
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NewsMarks & Spencer introduces My M&S Favourite in-store campaign
Shopfloor staff to wear name badges showing their favourite M&S products
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NewsNisa prepares 'Summer of Football' marketing campaign
Nisa is providing retailers with themed point of sale, gondola-end kits and a wide range of deals
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Comment & OpinionMaltesers continues warm and witty streak
Maltesers won acclaim in 2016 for its ‘Look on the Light Side’ ads
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NewsQuaker Oats set for rebrand across porridge ranges
The Quaker Man logo has been updated for the first time in six years
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NewsAsda drops Saatchi in favour of AMV BBDO for its advertising
Asda marketing boss Andy Murray has announced a new tie-up with the Publicis-owned agency
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NewsThe Portman Group launches review of alcohol marketing code
The move was “a great opportunity to shape the future of alcohol regulation”, said Portman Group CEO John Timothy
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NewsExclusive interview: AHDB's Christine Watts on making levy body 'fit for the future'
AHDB’s chief marketing and communications officer spoke to The Grocer exclusively about the levy body’s recent restructure…
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NewsAsahi UK mounts massive marketing push for relaunched Super Dry
More than 600 ads will roll out across London, with a string of brand partnerships over the summer
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Comment & OpinionLynx's modern lads go for Gold to impress the ladies
Lynx has put some effort into moving on from its long-running laddy ‘Lynx Effect’ days
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NewsCosta and Co-op in landmark Coronation Street deal with ITV
The move has been dubbed ’the biggest product placement partnership on British TV’