All Marketing articles – Page 132
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News
Heinz makes its can the star in £4m TV soup push
The new 20-second clip replaces last year’s Love Soup commercial
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News
Piccolo to donate 100,000 baby meals to families in need
The One to One initiative will see one babyfood pouch donated for each one sold, costing the startup c£250,000
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News
Jim Shearer made Molson Coors marketing & consumer excellence director
Shearer takes over the role from Martin Coyle, who has been made chief marketing & craft officer for the company’s Canadian business
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Analysis and Features
Seize the Cheese: a marketing campaign for Britain's best cheeses
The Grocer challenged creative agency Haygarth to come up with a campaign for artisan British cheesemaking
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News
Walkers kicks off Movie Nights streaming promotion
The push will run for the rest of 2017 on sharing bags across the brand’s core range, Bugles and Mix Ups
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News
Recipe box companies Gousto and HelloFresh target family market
Gousto has unveiled a rebrand and ad campaign; HelloFresh has relaunched its family boxes
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News
Vegan campaigners Viva! launch 'ditch dairy' bus ad campaign
The campaign, carries two separate ads outlining ‘shocking facts’ about the dairy industry
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News
Co-op launches autumn TV push based on British fresh food
The campaign, ‘Make buying British more affordable’, will seek to capitalise on its commitment to 100% fresh British meat
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News
Branston marks 95th anniversary with pickle cocktail
The Pickle Me Cheesy is available at the eight London Cocktail Club bars
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Analysis and Features
New York Bakery Co readies biggest-ever TV ad push
‘The Woman Who Runs New York’ will make its small screen debut on 18 September
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News
Marmite kicks off £3m ‘Gene Project’ campaign
A limited edition pack will direct consumers to the TasteFace facial recognition app
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News
Co-op set to kick-off sponsorship of Parkrun
The Co-op has announced a major deal to boost its health credentials by becoming the sponsor of Parkrun
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News
Tyrrells makes TV ad debut with ‘absurd’ £2.5m crisp push
The brand is attempting to address a dramatic value sales slump across its portfolio of premium bagged snacks
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News
Pernod Ricard pulls Equal Love TV ad after Clearcast warning
The ad, Equal Love, featured numerous couples of different gender mixes ‘passing on’ a kiss
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News
Casillero del Diablo readies biggest Halloween campaign yet
It will roll out a raft of in-store promotional and support materials in anticipation of the day
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News
Nisa launches its second wine festival this year
A wide selection of white, red, rosé and sparkling will be available during the three-week campaign
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News
Woodforde’s Brewery rebranding to star Norfolk’s Lord Nelson
The brand also plans to launch an as-yet-unnamed lager
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News
Dairy sector teams up for major generic marketing push
The campaign represents the biggest generic marketing push for the dairy sector since the Make Mine Milk campaign
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News
Rebranded Roberts rolls out extended bakery lineup
A revamped, 13-strong lineup will roll out on 4 September
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News
New Galaxy TV ad replaces Audrey Hepburn in £3m push
Actor Jade Anouka appeard in the brand’s first new creative in four-and-a-half years