All Marketing articles – Page 133
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News
Shreddies axes knitting nanas in new £3.5m TV push
New ‘Shreddie or Not?’ is a ‘modern’ take on family life
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News
Bad Brownie links with Pret and plans own cafés
Company hopes to open a branded dessert café in central London within the next 12 months
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News
Miso Tasty paste sales soar after Jamie Oliver show appearance
Four times as many products as usual sold in Waitrose in the 24 hours after the show aired
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News
Organic Trade Board readies 'emotional' marketing campaign
‘Organic. Feed Your Happy’ campaign launches next week to coincide with Organic September
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News
Hellmann's links with Quiqup for express delivery service
Londoners can get ingredients for five recipes including Hellmann’s sauces in the space of an hour
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News
Scottish butcher brand Simon Howie rebrands core product range
The new design will launch this month and will highlight the brand’s Scottish heritage and ’brand truths’
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Comment and Opinion
Dominic West delivers stirring change of pace for Dolmio
You might wonder why Dolmio has hired a highly garlanded thesp when literally any normal human would be an improvement
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News
Candy Kittens rebuked by ASA over misleading halal claim
Complainants noted the sweets contained cochineal – forbidden by Islamic law
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News
Dr Oetker unveils first Great British Bake Off ads - video
The campaign, which features three talking cake characters, will be the first TV ads shown alongside the show
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Analysis and Features
BrewDog's battles: from roadkill to real ale
Who would have thought, when it was founded in 2007, that 10 years on BrewDog would be a household name?
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Comment and Opinion
Can C4 make licensing success of new Bake Off?
Sir, As you observe the BBC has had limited success with its GBBO spoilers
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Comment and Opinion
Send the right message at the right moment
Households spent on average an estimated £800 on Christmas last year. They start thinking about Christmas early
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Comment and Opinion
Leckford festival presents Waitrose more as lifestyle brand than supermarket
Appealing to ‘foodies and families’, the Waitrose faithful came out in numbers, boosting the supermarket’s well-heeled image
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News
Halloween push for Treasury Wine Estates’ 19 Crimes
Promotional neck collars will roll out across all SKUs as 31 October approaches
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Comment and Opinion
Dairy needs to fight harder against vegan extremism
A constant stream of anti-dairy rhetoric on social media and now a ’World Plant Milk Day’ is keeping the vegan agenda firmly in the spotlight
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News
Julien Macdonald reinvents McDonald's packaging
The new-look luxe burger box will have crystal-style detailing and bespoke digital print as well as the Golden Arches
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News
Walkers to air first TV ad for Choose Me or Lose Me
Making its debut on 28 August, the Gary Lineker ad features a woman shopper unsure about which flavour to choose
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News
Lily’s Kitchen readies ‘It’s Not Loopy’ above the line push
The brand’s first ATL campaign will be backed by a £1.5m investment
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News
Birds Eye frozen chicken back in growth following investment
Growth in sales follows £71m investment earlier this year…
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Comment and Opinion
Supermarkets would be crazy to even think about surge pricing
Reports about Uber-style surge pricing make for interesting Big Brother-style headlines, but the reality is way off