All Marketing articles – Page 133
-
NewsCamden Town Brewery kicks off 'passionate' Hello Hells push
Camden had “noticed a real lack of passion for lager” when speaking to consumers, said the brewery’s founder Jasper Cuppaidge
-
NewsMaltesers puts women centre stage in pair of ads
The two comical clipss are based on conversations with a diverse range of women about their experiences
-
Comment & OpinionIs M&S being prepared to be broken in two?
Patrick Bousquet-Chavanne masterminded some great campaigns, including the Mrs Santa and Paddington Bear Christmas ads
-
NewsYellow Tail wine gets £2m 'Cut to the taste' campaign
It comes as sales of Yellow Tail are on the up, growing by a cool £20m this year
-
NewsLucozade readies £10m 'Energy Beats Everything' ad campaign
The campaign will offer “a humorous spin on the well-known David and Goliath tale”
-
NewsBig-name spirits brands turn their backs on Twitter
Although their accounts remain online, many big booze players have not tweeted in over a year
-
Comment & OpinionFood labelling: doing what it says on the tin
I have been drawn to food labelling issues over the last few weeks due to a number of unconnected events
-
NewsM&S marketing boss Patrick Bousquet-Chavanne tweets resignation
He is the latest casualty of M&S senior management cull that has seen head of food Andy Adcock, head of stores and online Laura Wade-Gery and head of womenswear Belinda Earl booted out
-
Comment & OpinionKettle Chips keeps it real in ingredient-focused campaign
The new ad celebrates ‘real’, tangible pleasures. It’s a hipster’s dream
-
NewsPret a Manger rebuked by ASA over 'natural' ingredients ads
Pret a Manger rebuked by ASA over ‘natural’ ingredients ads
-
NewsTenzing drink marks first ad campaign with new look
The low-calorie, low-sugar brand has been given a new look “bringing to life the story” of Tenzing
-
Analysis & FeaturesSainsbury's' Nectar revamp reflects 'membership economy'
Nectar could soon be more personalised, with members earning points on self-selected items
-
NewsActiph water to sponsor London & Edinburgh MoonWalks
The new alkaline ionised water brand will supply 80,000 bottles to walkers and volunteers at the events…
-
NewsDeliveroo's Editions 'help restaurants launch new brands'
Deliveroo’s Editions delivery-only kitchens help restaurants launch new ‘virtual brands’ and menus…
-
Comment & OpinionPoundland turns to Russia for Unicorn Poo advice
The letter concerns the retailer’s actual ‘Unicorn Poo With Glitter’ product
-
Comment & OpinionSainsbury's Nectar trial: saying thank you in a meaningful way
When Sky announced Sky VIP, its loyalty programme, in 2017 I felt ripples of admiration among loyalty professionals
-
Comment & OpinionWalkers' old bags shine in thank you ad
Walkers has unveiled an unusually sincere advert with the express purpose of saying ‘thank you’ to the Great British public
-
NewsASA dismisses vegan complaints against AHDB's Love Pork campaign
Vegan activist group Viva! had alleged AHDB’s advertising campaign misled consumers over low fat claims
-
Analysis & FeaturesThe dark side of digital: how will the Cambridge Analytica scandal affect grocery?
Grocery has always been reluctant to embrace online advertising, and now the Cambridge Analytica scandal has raised further questions about digital ethics. So how are brands and retailers reacting?
-
NewsPots & Co appoints Charlotte Green as marketing director
Green has almost 12 years of experience in the fmcg industry, having started a career in 2006 with Nestlé