All Marketing articles – Page 134
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News
Dolmio unveils no added sugar sauce range in smaller jar
The lineup will be supported by the first ad in 12 years not to feature the brand’s puppets
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News
Electronic shelf edge labelling: supermarkets step up tests
Morrisons is testing two different forms of electronic shelf labels
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News
Pernod Ricard unveils Christmas campaigns for premium spirits
The push will be supported with PoS materials available from November onwards
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Comment and Opinion
Cravendale maintains quirky streak with moonicow hunt
Cravendale has a history of memorable, quirky adverts – and now it’s delivered another
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News
Bio-tiful Dairy ad banned over 'better digestion' claims
ASA said health claims in ad were not permitted under EU rules unless accompanied by ‘specific authorised health claim’
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News
Carlsberg to host 'Danish Quarters' at UK music festivals
The brewer is pushing to ”connect with millennial drinkers”
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Analysis and Features
A powerhouse retailer for the new Battersea
Far from only the basics, Raj Bathia’s Battersea General Store stocks exotic specialities from all over the world
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News
Carling launches push with Premier League and Sky Sports
The Premier League and Carling went “hand in hand” said Carling brand director Jim Shearer
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News
JTI supply problems hit tobacco wholesale
Tobacco giant Japan Tobacco International has run into supply issues resulting in serious availability issues for UK customers
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News
Pladis invests £1.3m in 'Merry Biscuits' Christmas campaign
The push will include an on-pack promotion and an immersive in-store experience for shopper
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News
Bear Alphabites partners with Puffin Books for reading push
Bear and Puffin’s Big Book Club has an online hub of content and activities, including a Book of the Month
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Comment and Opinion
Coming together to protect consumer privacy
As methods of data collection for marketing uses become more sophisticated, the industry must ensure proper protections
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News
Iceland in new deal with video parenting site ChannelMum.com
The latest phase of Iceland’s Power of Frozen campaign will comprise 54 vlogger-created videos
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Comment and Opinion
Ambient grocery needs a fresh approach to in-store marketing
Rice & noodles brands are the latest to be engaged in a vicious cat & mouse game with own label. Here’s how they can fight back and reclaim the aisles …
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News
Heineken avoids rap from ASA over cricket ad
The watchdog ruled a TV ad for Foster’s did not irresponsibly portray alcohol consumption….
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Comment and Opinion
Coke's bottle romance makes packaging engaging - amazing!
Coca-Cola’s quest to stop us thinking about sugar continues with – yes – an engaging, enjoyable ad about packaging
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News
Nuva flavoured water relaunches as No&More
The brand wanted “clearer messaging” as bottled water’s take-home value sales are in 7%
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News
Mondelez expands Oreo biscuit range with Choc O’ Brownie
The new flavour will be part of trhe brand’s experiential activity touring the UK for six weeks
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News
Moma Foods overhauls its ambient oat-based drinks
Breakfast Smoothie is the latest iteration of Oatie Shake, the product launched in 2005
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News
Arla launches £3m Moonicow campaign for Cravendale milk
A documentary-style advert features the fictional village of Cravendale