All Marketing articles – Page 134
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NewsWalkers celebrates 70 years with ‘ode to the nation’ TV ad
The seven-week campaign will celebrate ‘the moments where Walkers has been an integral part of people’s lives’
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Comment & OpinionTesco is no longer being outmuscled on the advertising front
Normal service has been resumed among the UK’s biggest retail and fmcg advertisers
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NewsCoke Classic kicks off OOH push as sugar tax takes effect
Running for four weeks, the campaign aims “to celebrate and reinforce the uniqueness and specialness” of red Coke
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NewsTesco drives comeback with massive ad spend increase
Tesco has upped its ad spend in traditional channels – such as TV, radio and print
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My Alternative CVLouisa Wilkinson, Hangry, on puns, parking and plastic bags
‘In my school holidays I would help out at my mother’s nursery school’s holiday clubs’
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NewsChoc on Choc celebrates royal nuptials
The chocolates will be free at Harry’s Bar on London’s Ironmonger Lane with every Harrypolitan cocktail
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NewsBrewDog launches direct-to-consumer 'beer club'
Three new brews made at BrewDog’s Aberdeenshire base in small batches will be sent to subscribers very fortnight
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Comment & OpinionBirds Eye on to a winner with fourth wall-presser
Many online ads now acknowledge YouTube’s ‘skip ad’ function, using their first five seconds to discourage users from clicking away
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NewsRed Tractor announces major TV ad push to raise awareness
The assurance scheme is planning a multimillion pound spend on the campaign, set for transmission in late summer
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NewsAmazon to sponsor The Great British Bake Off second series
Amazon is thought to have paid around £5m for the deal, which it will use to promote its Alexa and Echo smart speakers
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NewsLA-based artist designs Campo Viejo Reserva Art Series label
Norman Duenas’s vibrant submission – an abstract representation of lives coming together – was selected from 696 entrants
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Comment & OpinionFundamentals of category management, 4: Sustained launch support
Jeremy Garlick of Insight Traction sets out the five key elements of sustained launch support, in this latest instalment of his series on fmcg category management
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NewsSibling drinks makers Sisters and Brothers unveil NPD
Sisters has launched a 40% abv Sugnature gin, while Brothers unveiled 4.8% abv pale ale Electric Brother
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NewsCarlsberg lifts lid on plans for the brewer's core portfolio
The brewer is working on a relaunch for Carlsberg lager and Teley’s canned ale and introducing a new San Miguel variant…
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NewsBirds Eye invests £8m in frozen chicken marketing push
Its Winner Winner, Birds Eye Chicken for Dinner campaign is the brand’s largest investment in the category in a decade
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Comment & OpinionAldi zones in on sins for entertaining Easter trio
Aldi’s trio of special Easter ads are forged in pride, greed and envy
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NewsPoundland courts fresh controversy with Easter Twitter push
Suggestive tweets featuring ‘Bunny & Chick’ characters have divided the budget retailer’s social media followers
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NewsWayne Thompson named FrieslandCampina customer marketing head
Thompson joined the Yazoo owner as an account manager in September from Sainsbury’s
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NewsThousands of high-sugar products face children's TV ban
Thousands of products high in sugar face children’s TV and other media advertising ban under new proposals, reveals PHE
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Comment & OpinionBe prepared for new restrictions on promotions
Food and drink retailers and manufacturers are under increasing pressure to support the fight against obesity