All Marketing articles – Page 136
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NewsMaxxium rebrands as Edrington-Beam Suntory
The business is a JV between Scottish booze maker Edrington and US-based Beam Suntory…
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NewsYealands winery launches ‘sustainability in action’ promotion
Four winners will be flown to New Zealand to “witness up close the variety of ways in which Yealands is at the cutting edge of sustainable wine production”
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Analysis & FeaturesHow will a fistful of Dollar shake up the razor market?
Dollar Shave Club, now part of the Unilever stable, has landed in the UK. What sort of a battle does Gillette face?
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NewsGreene King targets younger drinkers with 'richer life' push
Ads featuring the brand’s fox mascot, Henry, hitchhiking to Scotland in search of “a richer life”, will air from 10 March on TV, online and social media
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NewsConfectionery giants seek portion control ideas from shoppers
Mondelez, Ferrero and Mars Wrigley plan to crowdsource comments for their Be Treatwise initiative
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NewsTyrrells backs second Absurdly Good ad with £2m spend
It comes after Tyrrells last year suffered a 22.7% value sales slump, leaving the brand worth £35.5m
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Comment & OpinionCan Carlsberg’s switch from sport to music convince customers it’s cool?
Turning booze brands around is tricky business. It requires time and dedication - and Carlsberg also needs to be bolshie right now
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NewsThe Portman Group announces major code of practice review
It will kick off a public consultation this spring - the fifth assessment of the body’s code since its introduction in 1996
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Comment & OpinionWalkers' Max Strong man about town brings the beer
Walkers has to be careful with advertising its new Max Strong crisps
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NewsBen Fogle's hound helps out with Harringtons campaign
Harringtons has partnered with TV’s Ben Fogle and his dog Storm for a £1.5m push
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NewsBudweiser takes over from Carlsberg as England football team sponsor
The AB InBev brand has signed up to sponsor the team and Wembley Stadium
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NewsBrewDog kicks off million-pint Punk IPA sampling campaign
The Scottish brand is inviting drinkers to sign up via its website to receive a barcode that can be scanned at any BrewDog bar
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Comment & OpinionJane Walker is a misstep but Diageo is no sexist throwback
The idea that women “can’t handle” the tipple in its original form is patronising at best, downright sexist at worst
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NewsDiageo joins Free The Bid push to aid women in advertising
In November, Diageo was named as one of the top ranking FTSE 100 companies for gender parity in the boardroom
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NewsAmstel £7m relaunch to rebuild momentum after Tesco delisting
The second revamp for Amstel in two years will see new bottles and cans roll out this month featuring a red design and logo
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Comment & OpinionDorset Cereals goes slow, simple and effective
Dorset Cereals has cannily opted for a ‘breakfast on the slow’ message
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NewsGillette counters falling sales with packaging overhaul
A new look is rolling out now across all products in the number one shaving brand’s portfolio
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NewsNew Birds Eye peas campaign brings back the 'pop' sound
The push for Garden Peas and Petits Pois launched today under a £4.2m investment that includes social media outreach and a packaging refresh
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NewsCarrs Foods revamps Baker Street range of wrapped bread
Two SKUs – 4 Part Baked Petit Pain and 2 Part Baked Baguettes (rsp: £1) – are set to roll out to 330 Waitroses on 2 March
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NewsMcDonald's teams up with Mumsnet for new Happy Meal offering
A new menu item looks set to launch nationwide in the summer