All Marketing articles – Page 137
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News
McVitie's donates 5p from Morrisons biscuit sales to charity
Supplier wants to raise £100,000 for cancer charity CLIC Sargent in the two-week Snack & Give Back campaign…
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News
Right Guard opens outdoor gym made from recycled aerosol cans
The public facility at Queen Elizabeth Olympic Park in London features 113kg of recycled aluminium
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News
Volvic targets millennials with £3m push for flavoured waters
The Let It Out campaign will run from 17 July until the end of August
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News
Danone launches sustainable 'One Planet. One Health' push
The new branding hopes to highlight Danone’s ambition to ‘reconnect people with the food they eat’ says the dairy giant
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News
Trevor Bellis joins Grassroots as sales & marketing manager
Bellis joins Grassroots from his previous role as commercial manager at Janan Meat
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News
JJ Food Service urges tagging of local takeaways
Voucher for £20 once the service is on offer with JJ Food Service’s in-house website FOODit
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Comment and Opinion
Tesco takes on social stories in Food Love Stories evolution
Two new ads in the push sees Tesco replace some of its ‘stories behind recipes’ with two social issue-based ads
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News
KP Nuts back on TV for first time in 24 years
The aim of the campaign is to encourage year-round consumption and open up further snacking occasions
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News
Stowford Press cider to get updated TV ad for summer
The ad is an updated version of the brand’s 2016 spot, which follows the production process of the cider…
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News
World Avocado Organization and Tesco link for marketing push
Campaign will see Tesco take an ‘al fresco’ avocado roadshow around the UK
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News
Relentless partners with Defected Records for on-pack push
Consumers can download a free track from DJs and artists, with 10 available to collect
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News
LoSalt launches healthier eating campaign
GP and media commentator Dr Sarah Jarvis has been appointed as brand ambassador
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News
Astonish looks to boost profile in cleaning with brand revamp
A £2m investment has seen the 44-year-old brand undergo a complete overhaul
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Analysis and Features
Sainsbury's proves bravest but will its stance win sales?
Consumers are most moved by emotional ads that ‘keep it real’
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Comment and Opinion
Boozy lollies should beware of accidentally appealing to kids
You have to be a special kind of psychopath to realistically consider eating more than two of these and going on a bender
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News
Put beef and lamb on barbecues urges AHDB campaign
The Simply Beef and Lamb barbecue campaign was launched this week
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Analysis and Features
Fairy and Colgate enter top 10 highest-promoting brands
Mr Kipling and Mars have fallen out of the top 10 biggest-promoting brands
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News
Waitrose plays up British credentials in poultry sourcing ad
The ad is the latest instalment in Waitrose’s campaign to promote the provenance of its food
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Comment and Opinion
Marketing must move from generic to personal
In the past, consumers were accustomed to the community feel of their local shops
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Comment and Opinion
Has Morrisons’ burger done dads justice for Father’s Day?
The ‘Daddy of all Burgers’ raises an equally big question, will Morrisons produce an extra-large brioche bun to handle it?