All Marketing articles – Page 138
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News
Eric Cantona appears on limited-edition Kronenbourg packs
The packs featuring the ex-footballer’s signature and the slogan ‘Iconic, adored, a taste supreme’…
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News
Global Brands rapped over ‘irresponsible’ VK Facebook ad
The social media post depicted “styles of drinking that were unwise”, ruled the ads watchdog
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News
Ribena launches augmented reality app Doodle Your World
The free app allows users to add colourful animated characters to real-time videos and photos
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News
AF Blakemore truck liveries updated in 'One Logistics' move
Suppliers will also be offered the chance to purchase advertising space on the vehicles
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News
Calypso to return to TV screens with new Once a Day ad
The 30-second clip is part of a multichannel push for the budget brand’s Once a Day product range…
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News
Jean Reno and Laia Costa are on the money for Estrella Damm
It’s been just over a year since Spanish beer brand Estrella Damm launched its Dakota Johnson-starring short film ‘Vale’…
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News
Iceland rapped by ASA over Marmite giveaway
Iceland has been told by the ASA to ensure it has made a “reasonable estimate” of stock availability in future
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Arla organic milk ad rapped by ASA over 'better for the land' claim
Complaint that dairy farming was ‘not good for the land’ was upheld by regulator
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Amazon 'most valuable retail brand' in BrandZ rankings
’The brand was also the fastest-growing performer in the BrandZ Retail Top 20, up 41% ($40.1bn) year on year’
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News
Harrogate Spring kicks off ‘Incredible Shrinking Bottle’ recycling push
The initiative with Keep Britain Tidy promotes greater recycling of plastic water bottles when outdoors
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Booker to host social media workshops for Premier retailers
Events will take place from 21 June to 13 July at selected Booker depots
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News
Energizer launches on-pack push to win Volt e-bikes
Kicking off on 8 June, the activity will run for three months
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News
Lidl debuts new baby ad during Britain's Got Talent
The 20-second ad will feature mums and babies cast from online discussion forum Mumsnet
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News
Walkers Sensations gets TV ad and 'premium' makeover
The TV spot features footage of the Rio Carnival and the Holi Festival of Colours
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News
Absolut launches limited-edition bottle backing LGBTQ community
The bottle, which rolls out from July, features the rainbow flag
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Comment and Opinion
Premium, premiumer, premiumest? How marketing risks making ‘premium’ meaningless
As an act of positioning, ‘premium’ done well is genius, but what does it really mean to the nation’s lager drinkers?
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News
True Nopal gets distribution boost from Suntory venture
The startup brand is set for an expansion of its British sales, marketing and distribution
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Comment and Opinion
The right side of packaging history
In May, Recycling Association chief executive Simon Ellin named and shamed some of the worst packaging offenders in terms of recyclability
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Analysis and Features
Immersive marketing: a brand day out
How effective are brand theme parks at building a deeper love for the brand and extra sales at the supermarket in the long
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News
Highland Spring gets £5m ‘Brave by Nature’ campaign
Running for six months, the push centres on a TV advert that will make its debut on 1 June