All Marketing articles – Page 14
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NewsTerry’s goes ‘beyond orange’ with Chocolate Caramel Ball
The ‘indulgent’ treat combines Terry’s signature milk chocolate with a ‘caramel twist’
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Comment & OpinionBournville puts flavour first in dark chocolate campaign
In its first major ad push since 1982, the brand is wisely making a virtue of its approachability
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Analysis & FeaturesA big fat mistake? The building backlash against seed oils
In the US, debate (and misinformation) about seed oils is leading brands to turn their backs. What are the arguments? And how will it affect the UK?
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NewsHFSS promotions ban slammed despite reduction in junk food sales
Two million fewer junk food items were sold every day. But researchers from the University of Leeds concluded that the ban could have resulted in a much bigger shift
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Comment & OpinionThe Guinness boom may be over, but its remarkable resurgence is still worth toasting
After a remarkable post-Covid growth tear, Guinness’ year-on-year growth figures in the past six and three months make for far less positive reading. But the long term trend is clear
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NewsCornwall’s Trewithen Dairy premieres ‘luxurious’ golden milk
Cornwall Gold will hit shelves in Sainsbury’s on 27 August, followed by Tesco on 27 October
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NewsSanex shower gel ad banned by ASA for offensive racial stereotype
The ASA considered the ad was likely to reinforce the offensive stereotype that black skin was problematic
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Promotional VideosHow the coffee category is delivering real growth opportunity for retailers
With tastes evolving and demand for café-style experiences at home on the rise, how can retailers and brands work together to keep coffee shoppers engaged and drive category growth?
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NewsOrdo calls for axing of tax on children’s dental products
Ordo is demanding children’s essential oral care products be zero-rated for VAT
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NewsThe Portman Group raps Skinny Lager over weight-loss connotations
Skinny Brands is working with the Portman Group’s Advisory Service to amend its packaging
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NewsPlant-based rivals Grubby and Plants compete to revive Allplants
Allplants had amassed a loyal following when it dramatically collapsed in November last year
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NewsChildren face avalanche of HFSS promotions from social media influencers
A survey carried out by Cancer Research UK found more than half of young social media users reported seeing posts relating to HFSS products in the past month
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ProfilesMy food & drink job: Ali Baker, shopper marketing manager, Phizz
‘New touchpoints are always being introduced like digital screens, as well as more advanced opportunities to connect with consumers online and via retailer apps’
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Comment & OpinionWhy restraint is the new edge in noisy fmcg marketing
True minimalism isn’t about what you leave out – it’s about what you leave space for, says Tarek Sioufi, chief strategy officer at Grey London
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Comment & OpinionNavigating the HFSS ad ban: from food porn to brand power
Whatever your feelings about the rights or wrongs of the HFSS regulation, it’s going to lead to a revolution in the way we sell food products, says Jon Evans, CCO at System1
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Analysis & FeaturesSmart packaging: how compelling is the case for QR codes?
QR codes are ubiquitous in fmcg. Now advances in tech are offering brands new ways to connect and communicate via packaging. But is it all it’s cracked up to be?
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NewsHolie’s wins court battle against Lotus Bakeries over sugar callout
An online campaign by Holie’s called out the high sugar content of a Nakd snack bar
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NewsGousto campaign aims to ‘steal supermarket share’ as it claims model ‘is broken’
The ‘traditional grocery model is ‘broken’,’ the recipe box company said
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NewsGuinness unveils new campaign ahead of Premier League return
The campaign is spearheaded by a series of short films featuring fans of all 20 Premier League clubs
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Analysis & FeaturesHow sustainable packaging is undergoing a style makeover
From whisky to deodorant, a new wave of brands are proving that recycled, refillable, and responsible products can still be stylish — and sell