All Marketing articles – Page 140
-
NewsHula Hoops Puft adds chilli SKU ahead of £1.5m push
The campaign will position the crisps as ‘a perfect guilt-free snack for the start of the year’
-
Comment & OpinionKnow the rules of category success - and stick to them
As an industry, we like to talk and think about the next big thing…
-
NewsQuorn unveils £14m year-long push and NPD quartet
The campaign is the largest-ever annual investment by a brand in the UK meat-free category, Quorn claims
-
Comment & OpinionFestivities a distant memory as Activia sets the bar high
Adland’s screens have been clogged with tinsel and ‘indulgent’ food since September
-
NewsKids’ snacks brand Bear makes mainstream TV debut
The £3m push will kick off tomorrow (4 January) across major terrestrial and satellite broadcasters
-
NewsIceland crumpet ad banned by Advertising Standards Authority
An Iceland advert that claimed its crumpets were better than M&S’s has been banned by the advertising watchdog
-
NewsActivia kicks off gut health-based 'it starts inside' push
TV adverts, outdoor advertising and in-store activation initiatives launched on 1 January
-
NewsDavid White joins Accolade Wines as marketing head
He previously held roles at the likes of Glenmorangie, Edrington and Brown-Forman…
-
Analysis & FeaturesWinner announced for Christmas #instorespot competition
This verdict follows a steady stream of submissions on Twitter and via email over the last few weeks
-
NewsAmazon Prime users complain to ASA about fast-track delivery
Five subscribers have complained that Amazon is in breach of its advertised next-day promise
-
NewsMorrisons doles out oranges to revive flagging festive tradition
They will be handed out in stores from tomorrow, with story cards detailing the history of the tradition
-
NewsAsda and M&S festive ads favoured by public
Asda racked up 6,618 mentions on Twitter – 51.7% of which were positive – for its ‘Imaginarium’ ad
-
Comment & OpinionWe can already learn lessons from the Christmas ads
It’s not over until the last reduced mince pie is sold, but the fierce battle to dominate share of voice at Christmas is approaching its endgame, says Martijn Bertisen of Google
-
Comment & OpinionPepsi takes to the waves for a non-traditional Christmas ad
It’s been a tough year for Pepsi, what with all that Kendall Jenner unpleasantness
-
NewsUK ‘key’ for Frank’s Redhot and French’s despite sales dive
The supplier said sales of the table sauces had been adversely affected by UK store supply
-
NewsFeedback attacks Tesco Farms brands as 'Total Bull'
Lobby group Feedback has awarded the supermarket what it claims is the first of a series of Total Bull awards
-
NewsLucy Husband to lead market development at Scotland Food & Drink
Husband will help spearhead its new UK market strategy to drive growth opportunities for Scottish suppliers
-
NewsPortman Group rebukes Tiny Rebel for 'fizzy pop' style can
Tiny Rebel’s Cwtch ale 330ml can features a drunken-looking bear slouched below colourful graffiti…
-
Analysis & FeaturesSpot the difference: Eastern Europeans say brands sell them sub-standard products
For years, Eastern European consumers believed they were being sold inferior versions of top brands. Were they right?
-
NewsAllied Bakeries strengthens craft appeal of Allinson’s
Allied Bakeries says Allinson’s relaunch has met with a “positive response”