All Marketing articles – Page 141
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News
Arla targets commuters in new marketing campaign
Push starts on 7 May and urges consumers to ’Eat Monday for Breakfast’
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News
AB InBev brings back the Budweiser frogs for Bud Light ad
The brewer has revitalised its classic ad with CGI, and has promised “a nostalgic feel of the original creative”
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News
Homepride to mark Real Bread Week with Bake Off’s Paul Jagger
Jagger will host a Facebook Live event to answer questions about baking bread
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Comment and Opinion
Cadbury goes for short and sweet with Singles Sensations push
In a sector that often concentrates on ‘feeling’, Cadbury tries to remind us what it’s like to actually eat its products
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News
M&S unites food and clothing in new ad campaign
First TV ad launches today with ’spend it well’ tagline
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News
ASA upholds complaints about SodaStream ad profanity
The watchdog ruled the brand had not targeted the ad responsibly on Facebook
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Comment and Opinion
Heineken’s new ad proves a talking point – but playing identity politics is a risky game
The concept of bringing together people with opposing views so they can find common ground is wonderful, so why is the Heineken ad being slammed in some quarters?
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News
Beanz Meanz Heinz slogan returns for £4.1m campaign
The push will position baked beans as a healthy option
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News
British Growers Association unveils changes to its team
James Richardson has become head of the finance operation, supported by a new management accountant…
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News
Alpen to kick off £4m push celebrating Swiss influence
The new TV ad Mountains of Flavour sees Alpine labourers ordering a “Full Alpen” breakfast
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News
Sheppy's ploughs £100k into rebrand to cement premium status
“With the trend for premium cider in growth, it fuelled the need for a brand refresh”
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News
McCoy’s Chips backed by Brighton seagulls in new TV ad
Backed by a £2m investment including outdoor and sampling, the advert will run until 10 May
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News
'Strong' dropped from Seriously name in major revamp of range
Revamped packs carrying ‘Seriously’ branding began rolling out this week
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Comment and Opinion
Mads Mikkelsen... probably the best person for a Carlsberg ad
Carlsberg is playing up its Danish heritage, to give its brew a stronger identity
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News
Pork marketing to turn focus to 'midweek' loin medallions
Push comes as pork sales continue to fall, with retail sales down £175m between 2012 and 2016
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News
Sainsbury's launches first Nectar 10X Points Weekend
Customers will be able to earn 10 Nectar points for every £1 they spend over May bank holiday
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News
E-cigarette brand Blu to partner with Ministry of Sound
Launched on 21 April, the deal gives Blu exclusive rights to sell and sample its products within the nightclub
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News
Carlsberg signs deal to sponsor UK music festivals
Carlsberg will have “unprecedented” partner, sponsorship and official supplier rights for Live Nation’s festivals…
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News
CCEP unveils TV ad to drive no-added-sugar Capri-Sun
The multimillion push introduces an animated Capri-Sun pouch character