All Marketing articles – Page 142
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News
Heineken to splash out £5m on Old Mout campaign
Brand was one of several Heineken brands to be culled by Tesco in February
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News
Crackdown on sexist and lewd beer labels in US craft scene
The Brewers Association wants to stop use of sexually explicit names and packaging
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News
Bahlsen Pick Up biscuit bars get £2m campaign
New ad is expected to be seen by over 4.2m people at least once during five-week run
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News
Fever-Tree looks to build familiarity with cardboard sleeves
The yellow packaging replaces the former predominantly black outer casing and brings it in-line with the four-pack sleeve
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News
Metcalfe's faces legal battle over Skinny launch in States
Amplify Snack Brands has filed a federal trademark infringement and unfair competition lawsuit against Snyder’s-Lance
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News
Carlsberg plays up Danish heritage with Mads Mikkelsen advert
The brewer is hoping to “revitalise” its Carlsberg and Carlsberg Export brands with The Danish Way campaign
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News
'Giving up being vegetarian' most complained about ad of 2016
The campaign by Gourmet Burger Kitchen received 195 complaints for allegedly being offensive to vegetarians and vegans
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Schweppes marks 225 years in UK with limited-edition packs
The packs will feature recipes of “rediscovered” cocktails and new variations of traditional concoctions
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News
Kellogg’s unveils £3m Special K digital push to ‘bust myths’
Presenter and ex-model Katie Piper is the face of the campaign
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News
Andrex marks 75th year with nostalgic ad and giveaway
Debuting this week, the commercial will run until the end of June
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News
Mini roasts push creates £18.6m meat 'halo effect' says AHDB
Wider red meat category benefitted significantly from campaign, according to levy board
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NSPCC and Lidl link to advise schoolkids on abuse
The chain is committed to raising £3m over the next three years for the NSPCC’s Schools Service
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Lucozade Sport ad hails boxer Joshua ahead of big fight
Making its debut on 24 April, the 90-second clip tells the story of the fighter’s life
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Florette backs new coleslaw duo with summer marketing push
Salad brand to spend £2.5m on campaign which will feature a singing tractor
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News
Kellogg’s kicks off ‘ultimate’ Crunchy Nut fan campaign
The #TastesTooGood competition is part of a £6m investment in the cereal brand for 2017
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News
Added sugar axed as Shloer overhauls portfolio
The SHS Drinks brand is preparing to avoid next year’s sugar tax
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News
Co-op launches multichannel campaign directed by Shane Meadows
The new films will seek to show how each purchase at the Co-op benefits society
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News
Amplify files trademark lawsuit to stop US launch of Metcalfe's Skinny Popcorn
The US owners of Tyrrells and Metcalfe’s Skinny are facing a court battle over their rival popcorn brands
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News
Maynards Bassetts readies ‘bonkers’ giveaway
Three winners will each bag a pair of flights to New Zealand
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Comment and Opinion
Farm brand pros and cons: they may annoy origin purists, but they do deliver
An actual old lady called Aunt Bessie didn’t make that packet of frozen Yorkshire puddings. Don’t be so naïve – it’s just marketing.