All Marketing articles – Page 145
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News
Pernod Ricard to add on-pack web address providing nutritional information
It comes after the European Commission decided not to enforce mandatory nutritional labelling on alcoholic drinks
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News
Eagle Eye turnover up as more brand partnerships are sealed
The company made a loss of £879,000 due to its investment in a “very significant” client in Canada
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News
Walkers to hand out Cheers & Onion crisps to Leicester fans
Home supporters at the Champions League game tonight will be encouraged to take selfies with the pack
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News
Heinz brings Ketchup Super Bowl dog ad to the UK
The clip made its debut in the US under the name Wiener Stampede
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News
Aldi to get fresh logo to complement ‘modern’ image
The new logo is already in use in China and will be coming to the UK in due course
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Comment and Opinion
The reputation of British food & drink is a hot property abroad
Sir, It was encouraging to read that food and drink exports from the UK are in such good health
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Comment and Opinion
Doritos' baby dragon breathes warmth into chip campaign
“New Doritos Heatburst. It’s a bit like getting a baby dragon.” Rather hard to prove
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News
Selligent to aid Ocado with customer behaviour data
The analytics will enable Ocado to target customers using their preferred social media channel
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News
Weetabix debuts Jack and the Beanstalk ad in £10m push
The cereal brand ha resurrected its ‘Have you had your Weetabix?’ strapline
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News
Lewis Hamilton teams up with Monster Energy for Ride Along
Competition winners will be driven by the F1 star around AMG facility at Mercedes-Benz World
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News
Robinsons Fruit Shoot readies It’s My Thing kids’ campaign
Kicking off on 4 March, the push celebrates children doing what they are passionate about
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News
Foster's gets pack redesign to highlight heritage
The new designs will roll out across the beer brand’s portfolio from April
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News
Peperami launches campaign to erase London's potholes
It comes as 1,860 potholes have been reported across London in the past 12 months
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News
Groovy Food Company teams up with Gizzi Erskine
The TV chef and food writer will collaborate with the brand on a series of recipes and cooking tips
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Comment and Opinion
KFC gets into clean eating with blogger Figgy Poppleton-Rice
Ella Mills might need a deep breath before she checks out KFC’s latest marketing lark
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Comment and Opinion
Yorkshire Tea's local heroes do some impressive work
Yorkshire Tea has an impressive advertising track record – and its new celebrity-led trio don’t disappoint
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News
Yorkshire Tea enlists local heroes for £7m TV campaign
The push is the brand’s biggest-ever – and its first to feature multiple small screen executions
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News
Persil marks Beauty and the Beast release with Disney giveaway
Each pack showcases the offer via a flash featuring artwork from the film due to be released on 17 March.
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News
Sainsbury's Argos appoints Gary Kibble as marketing director
Gary Kibble will lead marketing of the newly acquired Argos brand
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News
Challenger brands 'put fmcg giants to shame on social media'
Fmcg giants think of social media as a broadcast channel, reveals The Grocer’s Social Media Ranking 2017