All Marketing articles – Page 146
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Comment & OpinionCan C4 make licensing success of new Bake Off?
Sir, As you observe the BBC has had limited success with its GBBO spoilers
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Comment & OpinionSend the right message at the right moment
Households spent on average an estimated £800 on Christmas last year. They start thinking about Christmas early
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Comment & OpinionLeckford festival presents Waitrose more as lifestyle brand than supermarket
Appealing to ‘foodies and families’, the Waitrose faithful came out in numbers, boosting the supermarket’s well-heeled image
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NewsHalloween push for Treasury Wine Estates’ 19 Crimes
Promotional neck collars will roll out across all SKUs as 31 October approaches
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Comment & OpinionDairy needs to fight harder against vegan extremism
A constant stream of anti-dairy rhetoric on social media and now a ’World Plant Milk Day’ is keeping the vegan agenda firmly in the spotlight
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NewsJulien Macdonald reinvents McDonald's packaging
The new-look luxe burger box will have crystal-style detailing and bespoke digital print as well as the Golden Arches
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NewsWalkers to air first TV ad for Choose Me or Lose Me
Making its debut on 28 August, the Gary Lineker ad features a woman shopper unsure about which flavour to choose
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NewsLily’s Kitchen readies ‘It’s Not Loopy’ above the line push
The brand’s first ATL campaign will be backed by a £1.5m investment
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NewsBirds Eye frozen chicken back in growth following investment
Growth in sales follows £71m investment earlier this year…
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Comment & OpinionSupermarkets would be crazy to even think about surge pricing
Reports about Uber-style surge pricing make for interesting Big Brother-style headlines, but the reality is way off
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NewsDolmio unveils no added sugar sauce range in smaller jar
The lineup will be supported by the first ad in 12 years not to feature the brand’s puppets
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NewsElectronic shelf edge labelling: supermarkets step up tests
Morrisons is testing two different forms of electronic shelf labels
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NewsPernod Ricard unveils Christmas campaigns for premium spirits
The push will be supported with PoS materials available from November onwards
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Comment & OpinionCravendale maintains quirky streak with moonicow hunt
Cravendale has a history of memorable, quirky adverts – and now it’s delivered another
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NewsBio-tiful Dairy ad banned over 'better digestion' claims
ASA said health claims in ad were not permitted under EU rules unless accompanied by ‘specific authorised health claim’
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NewsCarlsberg to host 'Danish Quarters' at UK music festivals
The brewer is pushing to ”connect with millennial drinkers”
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Analysis & FeaturesA powerhouse retailer for the new Battersea
Far from only the basics, Raj Bathia’s Battersea General Store stocks exotic specialities from all over the world
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NewsCarling launches push with Premier League and Sky Sports
The Premier League and Carling went “hand in hand” said Carling brand director Jim Shearer
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NewsJTI supply problems hit tobacco wholesale
Tobacco giant Japan Tobacco International has run into supply issues resulting in serious availability issues for UK customers
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NewsPladis invests £1.3m in 'Merry Biscuits' Christmas campaign
The push will include an on-pack promotion and an immersive in-store experience for shopper