All Marketing articles – Page 147
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NewsBear Alphabites partners with Puffin Books for reading push
Bear and Puffin’s Big Book Club has an online hub of content and activities, including a Book of the Month
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Comment & OpinionComing together to protect consumer privacy
As methods of data collection for marketing uses become more sophisticated, the industry must ensure proper protections
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NewsIceland in new deal with video parenting site ChannelMum.com
The latest phase of Iceland’s Power of Frozen campaign will comprise 54 vlogger-created videos
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Comment & OpinionAmbient grocery needs a fresh approach to in-store marketing
Rice & noodles brands are the latest to be engaged in a vicious cat & mouse game with own label. Here’s how they can fight back and reclaim the aisles …
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NewsHeineken avoids rap from ASA over cricket ad
The watchdog ruled a TV ad for Foster’s did not irresponsibly portray alcohol consumption….
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Comment & OpinionCoke's bottle romance makes packaging engaging - amazing!
Coca-Cola’s quest to stop us thinking about sugar continues with – yes – an engaging, enjoyable ad about packaging
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NewsNuva flavoured water relaunches as No&More
The brand wanted “clearer messaging” as bottled water’s take-home value sales are in 7%
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NewsMondelez expands Oreo biscuit range with Choc O’ Brownie
The new flavour will be part of trhe brand’s experiential activity touring the UK for six weeks
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NewsMoma Foods overhauls its ambient oat-based drinks
Breakfast Smoothie is the latest iteration of Oatie Shake, the product launched in 2005
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NewsArla launches £3m Moonicow campaign for Cravendale milk
A documentary-style advert features the fictional village of Cravendale
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Comment & OpinionThis 'millennials' marketing term is utter nonsense
Sir, To fall for the ‘M’ word is to fall into classic ‘generation-caging’
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NewsBudweiser gets Statue of Liberty cans for six weeks
The design will be available until the end of this month
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Comment & OpinionBattle of the cookery competitions is good news for fmcg brands
Proof will be in the pudding to see which food programme rises to the top, meanwhile supermarkets had better start stocking up on ingredients
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Comment & OpinionJackie Stewart helps make Heineken’s abstinence message cool
Heineken has made waves with ads showing people not drinking its beer
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Comment & OpinionWhy KFC will benefit from ad backlash
KFC’s new ad has prompted numerous complaints from consumers. But the brand need not worry, says Joe Wade of Don’t Panic
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NewsJW Filshill kicks off 'Leading The Way' video marketing push
The first video will be available for viewing from 8 August
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NewsVegan campaign ad ruled 'unlikely to mislead'
The ASA did not uphold complaints over an ad by campaign group Go Vegan World, which carried a headline stating ‘Humane milk is a myth. Don’t buy it’
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Comment & OpinionWould the Brits go for Brandless?
We’ve all come across a retail concept that makes you ask: ‘Why didn’t we think of that?’
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NewsASA raps Beer52 over ‘degrading’ YouTube video
The watchdog said the promotional film encouraged excessive drinking
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Comment & OpinionBake Off ad deal doesn’t bode well for new show’s impact
Is this proof the show’s star appeal has fallen at the first hurdle?