All Marketing articles – Page 148
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News
Walkers launches Champions League pack and promotion
The new 175g bag (rsp: £1.50) will roll out on 23 January…
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Comment and Opinion
Three ways to get your food & drink products bought
Getting bought is all about making the product an easy and obvious choice
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News
I Can't Believe It's Not Butter gets new name in overhaul
Unilever is supporting the relaunch with a £1m spend
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News
Tyrrells gives ‘rugged’ Furrows lineup a makeover
Hat-wearing ‘men of the land’ hold enormous ridged potato crisp on new packs
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Comment and Opinion
Aldi takes different tack with Duncan the indifferent duck
Aldi’s ad people must be furious that rival Lidl has such a pun-worthy name
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Comment and Opinion
Sainsbury’s food dancing: nice moves, or embarrassing dad?
The campaign is aiming for a younger, hipper crowd but doesn’t quite hit the spot
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News
Shane Meadows directs series of short films for Co-op ads
The society today revealed a target to recruit a million new members by the end of 2017
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News
Sainsbury's unveils food dancing ad
First execution by Wieden & Kennedy marks dramatic change in direction
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News
Graze to hand out one million snack samples in London
Activity timed to coincide with increased interest in healthy eating in January
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News
Wolf Blass revives Yellow Label ‘rugby bottles’ for Six Nations
The collectable labels feature illustrations of rugby union numbers and positions
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News
Sarah Warby to leave role as Sainsbury's marketing director
The majority of director-level marketing team members will report to director of marketing, planning and propositions
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News
Coca-Cola Zero Sugar gets £4.5m Tastes More Like Coke push
Activations include a 20-second TV commercial that will run until the end of February
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News
Kinder Surprise reveals this Easter’s pink and blue eggs
The 2017 lineup is produced under licence from Mattel and Warner Bros
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News
Fruittella adds first sugar-free and reduced sugar lines
£1.7m support will include headline sponsorship of new ITV show Little Big Shots
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News
Young's launches multimillion ad campaign for Gastro fish
A TV advert featuring Malcolm the Cat, Young’s Seafood ambassador, will debut across three channels on 18 January
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News
Aldi establishes five-year link with Teenage Cancer Trust
Discounter will aim to raise a total of £5m for charity
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News
Coke Christmas tour 'should be banned' say health experts
Coca-Cola strongly defended the use of the truck in its marketing
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News
Whole Earth marks 50th birthday with first OOH push
Activity is supported by videos starring endurance athlete and blogger Sophie Radcliffe
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News
Coupon scammers raking in nearly £250,000 a year
The Institute of Promotional Marketing has warned of print at home style-fraud and ‘Frankenstein’ fakes
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News
Aldi off the hook after salmon TV ad attracts complaints
Advertising Standards Authority dismisses complaints over salmon sourcing depiction