All Marketing articles – Page 148
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NewsBuckfast Tonic Wine fans launch app to locate nearest stockist
The app, Find Me Bucky, can be purchased from the iPhone App Store and Google Play for Android…
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Comment & Opinion‘Beer for her’ is a case study in how to misjudge marketing
The brainchild of a woman, Martina Šmírová, Aurosa comes in an ’elegant and beautiful bottle’, just what the lady ordered - or is it?
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Comment & OpinionOpera singers party to pizzeria prank
Saclà teamed up with Aldo Zilli to deploy opera singers at Firezza in Soho
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Comment & OpinionSodaStream's plastic bottle message gets seriously confused
Despite controversy over its May Game of Thrones pastiche, SodaStream is maintaining a GoT link with this ad
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NewsFood & drink firms urged to enter Queen's Awards for Enterprise
Currently in their 50th year, the awards recognise and celebrate outstanding achievement
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Analysis & FeaturesFive contemporary ads that would risk the ASA’s wrath
We take a look at recent ads that may fall foul of the regulator’s proposals to combat sexism
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NewsAdverts face ASA clampdown on gender stereotypes
Watchdog also plans to get tough on suggestions it is acceptable for young women to be “unhealthily thin”
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NewsSainsbury's encourages midweek BBQs with outdoor campaign
The campaign was led by Omnicom Media Group’s planning and media buying network PHD
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NewsBrewDog loses legal battle over name of Elvis Juice beer
The Intellectual Property Office ruled the beer’s name risked “a likelihood of indirect confusion” with the late singer
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NewsPrinces and Crown link up for Love Canned Food drive
The aim of the campaign is to communicate the advantages of buying canned food
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NewsPhilip Ainsworth made marketing director at Pernod Ricard
Ainsworth, who was previously marketing director for Wyborowa vodka, takes over from Patrick Venning…
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NewsWalkers risks flavours in Choose Me Or Lose Me push
The push will see UK core variants take on popular overseas challengers, with the losers axed
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Comment & OpinionTasty B's back as Adam Gemili gives Müller health cred
The Müller bear is back. And he has gone all sporty
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NewsLidl makes non-food 'middle aisle' star of new TV advert - video
Ad will air tonight during the Coronation Street commercial break
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NewsWaitrose ad highlights ethical fruit and veg sourcing - video
Waitrose is the only national supermarket to demand Leaf certification from all its suppliers
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NewsSpam: as it turns 80, five things you never knew
As the famous tinned meat hits 80 years old, The Grocer looks back at its history
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Comment & OpinionThe British are coming. But not just yet
New York’s Fancy Food Show is a prime opportunity for UK food & drink to showcase its wares. But this year’s British presence was underwhelming, says Chris Blythe of The Brand Nursery
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NewsWestons gives Old Rosie cider heritage-focused new look
The new packs will roll out across the brand’s 500ml bottles and two-litre flagons throughout July…
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NewsChiquita bananas links with Despicable Me 3 for new campaign
‘We are bananas’ campaign will run for four weeks from 17 July, with ads on black cabs, London buses and outdoor screens
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NewsTesco partners with Uber as Clubcard gets major revamp
Roll out of popular store card, which has more than 17 million users, includes new contactless payment feature with improvements to its mobile app interface