All Marketing articles – Page 149
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Comment and Opinion
Dave's new ads: hot or not?
Tesco has launched a series of ’love stories’ to promote the quality of its food
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News
Tesco puts food quality centre stage in new ad campaign
Supermarket giant launches a major new advertising campaign to woo customers by stressing the quality of its food
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News
Hello Fresh launches 'revolution' with new Tube adverts
The campaign launched on New Year’s Eve and runs throughout January
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News
Helen Skelton and Simon Rimmer back British eggs
The celebrities will share their favourite egg recipes and tips on healthy eating
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News
Cadbury Creme Egg ‘super-fans’ star in £4m TV ad
The campaign is the brand’s first new small screen creative in four years
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News
Pip & Nut pops up in Selfridges and launches cookbook
The brand will take residency at the London retailer for a month from 9 January
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News
Sir Mo Farah makes way for new Quorn champs
Adam Peaty and Kate Richardson-Walsh are the brand’s latest stars
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Comment and Opinion
Fibre One misses the mark with weight loss for women ad
It’s time for Adland to tearfully wonder how and why we’ve all become such fat pigs
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News
Mars unveils Braille bus stop advert for Maltesers
The creative plays a recorded message to let people know it is written in Braille
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News
Ambrosia gets year-long promotion to mark centenary
Shoppers have the chance to win 100 prizes each month
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News
Lidl readies 'Big on Quality, Lidl on Price' ad campaign
The first ad will air on Friday 6 January during Channel 4’s Big Fat Quiz of Everything
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News
General Mills launches first TV campaign for Fibre One
The £1m ad push focuses on the typical post-Christmas dieting period
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News
Yorkshire Tea celebrates tree campaign with Gruffalo packs
The Yorkshire Tree campaign aims to plant a million trees in the UK and Kenya
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Analysis and Features
Top Campaigns of 2016
Everyone loves talking about the Christmas ads, but which one does The Grocer think is the best? Let’s not ignore the rest of the year either
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News
Volvic urges shoppers to Find Your Volcano in £2.2m push
Limited-edition packs will feature more than 30 ‘empowering attributes’
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News
Greggs gives away bakery lip balms for Christmas kissing
The two variants are aimed at replicating the taste of Festive Bake and Sweet Mince Pie
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News
Clover packs redesigned to reflect recipe change
The packaging features updated fonts and a clover meadow with animals, kites and musical notes
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News
National Lottery says 'thank you' with new TV ad
Forty-second execution celebrates lottery funding of 500,000 projects
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News
M&S way ahead of rivals on Instagram follower numbers
Co-op Food and Ocado are trailing behind on photo-sharing app
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Comment and Opinion
Packaging: a ‘dark horse’ that can connect with millions
Packaging is one of the least heralded aspects of marketing, Nielsen says