All Marketing articles – Page 150
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NewsRelentless partners with Defected Records for on-pack push
Consumers can download a free track from DJs and artists, with 10 available to collect
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NewsLoSalt launches healthier eating campaign
GP and media commentator Dr Sarah Jarvis has been appointed as brand ambassador
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NewsAstonish looks to boost profile in cleaning with brand revamp
A £2m investment has seen the 44-year-old brand undergo a complete overhaul
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Analysis & FeaturesSainsbury's proves bravest but will its stance win sales?
Consumers are most moved by emotional ads that ‘keep it real’
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Comment & OpinionBoozy lollies should beware of accidentally appealing to kids
You have to be a special kind of psychopath to realistically consider eating more than two of these and going on a bender
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NewsPut beef and lamb on barbecues urges AHDB campaign
The Simply Beef and Lamb barbecue campaign was launched this week
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Analysis & FeaturesFairy and Colgate enter top 10 highest-promoting brands
Mr Kipling and Mars have fallen out of the top 10 biggest-promoting brands
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NewsWaitrose plays up British credentials in poultry sourcing ad
The ad is the latest instalment in Waitrose’s campaign to promote the provenance of its food
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Comment & OpinionMarketing must move from generic to personal
In the past, consumers were accustomed to the community feel of their local shops
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Comment & OpinionHas Morrisons’ burger done dads justice for Father’s Day?
The ‘Daddy of all Burgers’ raises an equally big question, will Morrisons produce an extra-large brioche bun to handle it?
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NewsEric Cantona appears on limited-edition Kronenbourg packs
The packs featuring the ex-footballer’s signature and the slogan ‘Iconic, adored, a taste supreme’…
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NewsGlobal Brands rapped over ‘irresponsible’ VK Facebook ad
The social media post depicted “styles of drinking that were unwise”, ruled the ads watchdog
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NewsRibena launches augmented reality app Doodle Your World
The free app allows users to add colourful animated characters to real-time videos and photos
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NewsAF Blakemore truck liveries updated in 'One Logistics' move
Suppliers will also be offered the chance to purchase advertising space on the vehicles
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NewsCalypso to return to TV screens with new Once a Day ad
The 30-second clip is part of a multichannel push for the budget brand’s Once a Day product range…
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NewsJean Reno and Laia Costa are on the money for Estrella Damm
It’s been just over a year since Spanish beer brand Estrella Damm launched its Dakota Johnson-starring short film ‘Vale’…
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NewsIceland rapped by ASA over Marmite giveaway
Iceland has been told by the ASA to ensure it has made a “reasonable estimate” of stock availability in future
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NewsArla organic milk ad rapped by ASA over 'better for the land' claim
Complaint that dairy farming was ‘not good for the land’ was upheld by regulator
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NewsAmazon 'most valuable retail brand' in BrandZ rankings
’The brand was also the fastest-growing performer in the BrandZ Retail Top 20, up 41% ($40.1bn) year on year’
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NewsHarrogate Spring kicks off ‘Incredible Shrinking Bottle’ recycling push
The initiative with Keep Britain Tidy promotes greater recycling of plastic water bottles when outdoors