All Marketing articles – Page 150
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News
Loyalty schemes 'at risk of alienating younger shoppers'
More than a third of 16 to 24-year-olds found loyalty schemes to be too complicated
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News
The Co-op and British Red Cross link to fight loneliness
A new report from the society and the Red Cross found epidemic levels of loneliness and social isolation in the UK
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News
Whiskas and Colgate pack designs 'key to successful launches'
Nielsem’s Ben Schubert described packaging design as ‘the dark horse of the marketing world’
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News
Sainsbury's unveils 'crunch-o-meter' for crisps
The acceptable level of crunchiness will be set by human tasters for each product during development
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Comment and Opinion
Lager must tell its story
The truth is that lager is not connecting with 20 to 34-year-olds as a category in a way it once did
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News
Amazon to provide Magic Breakfast charity with 700,000 meals
Magic Breakfast provides food such as bagels, cereals, juice and porridge to 467 schools in disadvantaged areas
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News
Hellmann's mayonnaise stars in 12 Days of Christmas advert
The new commerical is a reboot of the brand’s 2005 campaign
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News
Budgens launches Nan Vs Deals digital Christmas ads
The videos are geo-targeted to store locations and each user will not see each advert more than twice
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News
Whiskas Temptations ad is 'most compelling' of festive season
A new study by Realeyes/Lucid found M&S the most compelling ad from a grocery retailer
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News
New HFSS ad rules to cover all children under 16
The self-regulatory rules cover online and social and bring all non-broadcast media closer to TV ad rules
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Comment and Opinion
Successful ads grow markets, do they?
OK, I’ll admit it – people in advertising can sometimes believe our own hype
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News
Up&Go Aussie breakfast drink given major UK overhaul
Carton size has increased as the brand attempts to tap more meal occasions
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News
The Black Farmer creates Christmas TV ad for cancer charity
Ad aims to promote smaller, less well-known charities, says Black Farmer founder Wilfred Emmanuel-Jones
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News
Coca-Cola GB unveils 'face-swappable' bottle for Oasis
The limited edition allows shoppers to use any face-swapping app to put their visage on the front label
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News
Tampax launches party-themed push for Compak Pearl
The print-based drive is targeting 16 to 34-year-olds
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Comment and Opinion
Video's the Christmas marketing star
Christmas is a time when customers expect (dare we say look forward to) more sentiment
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Comment and Opinion
Kellogg’s, Breitbart and the pitfalls of programmatic ads
The cereal maker is facing a boycott after pulling its advertising from the US site
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Comment and Opinion
Advertising? Nah. We focus on our product like Pret
When I tell an agency “we don’t advertise” it’s a dead cert that the next question is going to be “so what do you do?”
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News
Morrisons' #GivingTuesday raises over £10,000 for Sue Ryder
The supermarket is hoping to generate at least £100,000 for its partner charity this Christmas
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Comment and Opinion
Think legacy from the word go
More and more brands are making giving back a core pillar of their values and mindset