All Marketing articles – Page 151
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News
Carlsberg to ‘revitalise’ Export brand with £15m revamp
The overhaul marks the first step in updating the brewer’s core portfolio
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News
Booths hosts its first Christmas 2016 event
The event at Booths Poulton on 7 December between 6pm-9pm will celebrate Booths’ Great Northern Christmas range
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News
Merchant Gourmet looks to 'reconnect' via pack revamp
The new look will be available from January
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News
Princes teams with Crown Food Europe for canned food push
New multichannel push comes after £85.4m loss in value sales for the category
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News
Most shoppers don't notice c-store PoS says Him! report
Suppliers and retailers should beware of using same approach with PoS in c-stores as in supermarkets says research
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News
Independent retailer fury over Daily Mail digital marketing
The NFRN described the delivery performance of the Daily Mail as ’lamentable’
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Comment and Opinion
Safeway move another intriguing strategic play by Morrisons
The Safeway brand is better known and more meaningful – to consumers at least – than Buyco’s ‘Independent’
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News
Asda spoofs Black Friday violence with mannequin challenge
Asda has launched a spoof Black Friday video, sending up the scenes of violence two years ago at one of its stores
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Comment and Opinion
If you're not understood quickly you won't be bought
The process of shopping requires significant cognitive effort from the shopper
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Comment and Opinion
Baileys gives in to 2016 with deadbeat festive ad
This year Baileys has dialled down the Charlie and the Chocolat Luxe-style glittery Christmas magic
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Comment and Opinion
Why retailers should think beyond their Christmas ads
As the big retailers launch their Christmas ads, it is easy to get lost in the heartwarming tales
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Comment and Opinion
Building affinity by making it personal
Many household brands now employ personalisation as a long-term engagement tactic as they seek to connect with consumers
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News
Baileys launches £3.6m Don't Mind If I... festive ad push
The limited edition 50cl Chocolat Luxe variant will be added to the drink’s range permanently
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News
Bordeaux Wine Council Christmas campaign plays up 'diversity'
Push aims to capture the attention of younger shoppers
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News
Heinz Beanz Can Song ad banned on health & safety grounds
Clip featured behaviour that could be dangerous to emulate, ASA rules
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Comment and Opinion
The Black Friday opportunity for fmcg
Brands tempted by Black Friday should keep their eyes firmly on Christmas trading, argues Matt Lee of Capture
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News
Princes launches Come Home drive for canned meat products
Push offers £3,000 for best recipe using the brand’s corned beef, ham and or hot dogs
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News
Dove tackles body image anxiety in new campaign
The Unilever brand has called on businesses to take its Be Real Body Image Pledge
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News
Mrs Claus at M&S the most talked-about supermarket Christmas ad
The M&S ad racked up 40,000 mentions on social media in five days, with Sainsbury’s close behind with its Greatest Gift ad
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News
Paul O'Grady smells out Febreze's Twelve Stinks of Christmas
A video featuring O’Grady and The London Community Gospel Choir forms part of a new P&G social media campaign