All Marketing articles – Page 152
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NewsCCEP pushes Coca-Cola Zero Sugar with largest ever sampling
The summer-long activity will see more than five million miniature cans handed out
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NewsGreggs promotes low-cal range with 'salad dressing' couture
Models dress in salad ingredients to celebrate launch of Greggs summer salads
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NewsAmazon trademark applications indicate checkout-free plan for UK
The online retailer filed a trademark for the slogan ‘Every queue is a defect’ on 11 May
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NewsMarket Porter site rebrands to reflect quality of food
The online delivery company will change its name to Heartier next week
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NewsBelton Cheese targets more listings with 'Farm' revamp
Belton has also undergone a packaging refresh, with a new logo and strapline
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NewsTesco urges customers to round up bill for charities
Staff grumble about move to support Little Helps to Healthier Living campaign
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NewsFinding the right balance
Sir, Retailers like Tesco are now acknowledging the pressure suppliers are under due to Brexit
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Comment & OpinionThe changing nature of brand trust
In today’s querulous, noisy world, ‘do we have enough trust with customers?’ is a fundamental question for brands
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Comment & OpinionCaptain Morgan and pals don’t let rank spoil the fun
Basically, it’s a lot of people in a bar saying the word ‘captain’
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Comment & OpinionCadbury and Nestlé’s chocolate court battle: give us a break
Stefano Agostini, Nestlé’s new CEO of UK & Ireland, will have enough priorities on his plate when he takes over in July, so trying to trademark the shape of its Kit Kat shouldn’t be one of them
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NewsRichmond sausages get brand new packs and ad in £5m push
Redesigned packs will start rolling out at the beginning of June
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NewsRed Stripe launches This Feeling TV digital music show
The first episode has so far racked up more than 23,000 views on YouTube…
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NewsTrivento enlists Neil Rankin for barbecue wine campaign
The push will focus on wine’s compatibility with barbecue food and offer customers the chance to win ‘The Ultimate BBQ Party Kit’
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NewsAbsolut Vodka teams up with Tabasco for brunch neck tags
The on-pack promotion was designed to increase standout on increasingly crowded shelves, said head of customer marketing Lucy Bearman
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NewsNisa names delivery lorry after Peterborough boy James Dawson
Nisa has now decided to launch a campaign to name its fleet after members of the community
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NewsVita Coco ‘reaches for the beach’ with biggest UK media push
The multimillion-pound spend will run for four months, with a focus on London, Birmingham, Manchester and Edinburgh
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NewsEagle Eye secures three-year John Lewis contract
Shares in the grocery tech firm jumped almost 10% this morning on back on the John Lewis contact win.
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NewsM&S adds travel-based food ad to 'Spend it Well' campaign
Ad is part of an integrated approach across retailer’s food and non-food divisions
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NewsTargeted ads threaten junk food ad restrictions, says CAP
New CAP guidance will also cover targeted advertising being used by alcohol and gambling companies
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Comment & OpinionSainsbury’s gets even more feelgood with shaggy dog story
Now spring is here, Sainsbury’s has moved on to the only thing it can think of that’s more joyful than dancing and cooking