All Marketing articles – Page 153
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NewsNigella Lawson back on TV in latest Typhoo advert
The brand is aiming to recoup a 21.6% sales slump as Brits favour other hot beverages
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NewsGalbani launches ready-to-heat mozzarella and ad campaign
Brand owner Lactalis McLelland, hopes product will appeal to vegetarians and flexitarians looking for a protein alternative
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Comment & OpinionMake eye tracking part of the shopper insight mix
Eye tracking has become an in-vogue research tool for the fmcg sector, but it is just one tool among many
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NewsThatchers eyes millennials with Vintage 2016 cider
Thatchers Vintage 2016 (7.4% abv) has rolled out into Tesco, Sainsbury’s, Asda, Morrisons and the Co-op…
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NewsCaptain Morgan enlists Rio Ferdinand and Eoin Morgan for ad
The 30-second clip is part of a push centring on the message ‘Live Like the Captain’
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Comment & OpinionIt’s too late to talk TV ad watersheds. Social media is the regulatory battleground
Whoever is in No 10 after 8 June, it is clear that the food and drink industry will face a raft of new advertising restrictions, both in broadcast and other media, after the election dust settles
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NewsDunnhumby enters sales data arrangement with Twitter
The two companies are to use anonymous sales data from Tesco’s Clubcard in a bid to drive up fmcg advertising on Twitter
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NewsLabour promises to restrict pre-watershed junk food TV ads
Restrictions form part of party’s plans to address ’urgent challenge’ of childhood obesity
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NewsFerrero and Universal link for Despicable Me 3 Kinder egg
The NPD containing a Minion figure will be available until August
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NewsLidl shines spotlight on Jersey Royal spuds in new TV ad
Continuing the Lidl Surprises campaign theme, sceptical customer Olivia is taken to the discounter’s Jersey farm
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NewsArla targets commuters in new marketing campaign
Push starts on 7 May and urges consumers to ’Eat Monday for Breakfast’
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NewsAB InBev brings back the Budweiser frogs for Bud Light ad
The brewer has revitalised its classic ad with CGI, and has promised “a nostalgic feel of the original creative”
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NewsHomepride to mark Real Bread Week with Bake Off’s Paul Jagger
Jagger will host a Facebook Live event to answer questions about baking bread
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Comment & OpinionCadbury goes for short and sweet with Singles Sensations push
In a sector that often concentrates on ‘feeling’, Cadbury tries to remind us what it’s like to actually eat its products
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NewsM&S unites food and clothing in new ad campaign
First TV ad launches today with ’spend it well’ tagline
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NewsASA upholds complaints about SodaStream ad profanity
The watchdog ruled the brand had not targeted the ad responsibly on Facebook
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Comment & OpinionHeineken’s new ad proves a talking point – but playing identity politics is a risky game
The concept of bringing together people with opposing views so they can find common ground is wonderful, so why is the Heineken ad being slammed in some quarters?
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NewsBeanz Meanz Heinz slogan returns for £4.1m campaign
The push will position baked beans as a healthy option
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NewsBritish Growers Association unveils changes to its team
James Richardson has become head of the finance operation, supported by a new management accountant…