All Marketing articles – Page 156
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News
Wrigley signs up to Bin it for Good litter initiative
Scheme aims to reduce litter and raise money for charity
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Comment and Opinion
Zero to iconic design in less than a decade
Easyfairs recently commissioned a study revealing Britain’s top 10 most recognisable brands’ packaging
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News
Nuva flavoured water highlights sugar-free status in poster push
The drive’s poster features a woman ‘showering’ in sugar
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News
Morrisons and Unidays link for 10% student discount trial
dailyThe discount covers most grocery items excluding fuel, tobacco and related items, spirits, medicines and vending machines
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News
Costcutter set to undergo extensive rebranding with new logo
The symbol operator has registered ’Shop the way you live’ as well as a new retro-inspired logo
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News
Alpro rebuked by ASA over marketing tweet by AJ Odudu
The advertising regulator upheld a complaint about a Twitter post featuring an Alpro Go On pot
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News
Co-op officially starts 5:1 membership proposition today
The new blue card has been dispatched to more than five million active members
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News
Jon Evans to oversee marketing at Lucozade Ribena Suntory
He previously held a number of senior marketing roles at Britvic
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News
Glaceau Smartwater partners with Crowdit and Mapway apps
The brand is sending out push notifications to customers within 500m of outdoor adverts in Chelsea and Hoxton
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News
Heinz canned soup set to get makeover for Love Soup push
The £10.6m campaign is set to kick off on 1 October
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News
Captain Birdseye's back! And he's battling a hungry octopus
You can tell the beardy seafood fan is the star of this ad because it begins with a jazzy musical stab
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News
Kraft Heinz puckers up for 'emotional' Love Soup campaign
Kraft Heinz is set to spend £10.6m to drive ‘category reappraisal and emotional engagement’ in canned soup
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Comment and Opinion
The Channel 4 Bake Off opportunity
Sir, C4 will be looking to recoup its investment with sky-high costs for advertising and endorsements
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Analysis and Features
Milk Does Good: how milk marketing can rise above
Move over milk moustache. It’s time to give dairy a 21st century makeover. So we challenged RPM to create a more uplifting…
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Comment and Opinion
Digital is the way forward for loyalty
Despite looking at several loyalty propositions I have not found one yet that can be made to work in c-stores
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News
Asda's That's Better is a 'phantom promotion' say critics
The retailer said last week it had cut the price of thousands of lines by an average of 15%
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News
Waitrose backs Food for Thought programme in Scotland
Waitrose says many of its partners will be volunteering and it will be providing tours of its shops
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Comment and Opinion
Bake Off’s move to Channel 4 brings big opportunities – but brands have to strike a careful balance
Brands are already licking their lips now they can advertise around the blockbuster show
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News
José Mourinho stars in Guy Ritchie-directed Heineken TV ad
Prep Talk is the latest instalment in the brewer’s Champion the Match campaign
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News
The Co-op gets ready for Brexit during British Food Fortnight
The event is being subtitled ‘Building the British food brand in preparation for Brexit’