All Marketing articles – Page 156
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NewsWaitrose highlights tuna sourcing in latest ad
The ad forms part of the retailer’s campaign to promote its ethical sourcing credentials
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NewsSoft drinks brands overtake booze in traditional ad spend
Non-alcoholic brands splashed out a total of £100.1m on TV, print, radio, outdoor and cinema advertising in 2016
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NewsCadbury prepares £6m Singles Sensations chocolate push
The drive will focus on brands most popular with adults – Twirl, Double Decker, Crunchie, Boost and Wispa
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NewsMcDonald's is new no1 in UK food and drink ad spend
McDonald’s has “a better story to tell than competitors,” according to Children’s Food Campaign
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Analysis & FeaturesDoes a celebrity on the label guarantee sales success?
Mary Berry may thrive but it wasn’t so good for Donald Trump
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NewsFacebook ads 'have most impact on stores'
Fmcg brands that ignore Facebook’s reach to potential customers could be missing out on major sales uplifts says Dunnhumby
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NewsHeritage revamp of Merrydown brings in wine and low-cal cues
Merrydown’s original 7.5% Vintage Medium Cider has been poured into new 750ml wine-style bottles
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Analysis & FeaturesTop 100 Advertisers: why is food & drink staying traditional?
Fmcg marketers have been playing it safe in the face of fake news and digital bots, and increasing spend on TV and billboards
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NewsPayPoint, EpoS and independents
PayPoint may choose to use data in the same way as other EPoS operators
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NewsMars kicks off Sweet Nights In promotion with Google Play
Shoppers can claim money off movie rentals from the online entertainment service
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NewsAsda to use Vegan Society trademark on own-label products
The Walmart giant has started putting the vegan trademark on 16 different items
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Comment & OpinionClassy cues and big Qs in confident Quorn ad
It’s a mark of how far it’s come that Quorn no longer even alludes to its meat-free nature
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NewsOcado launches hunt for up-and-coming food & drink supplier
The winning product will be listed at Ocado and will receive a £20,000 marketing package
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NewsWalkers to give away £2m in Pay Packet promotion
The on-pack push will offer the chance to win cash amounts equivalent to average salaries
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NewsSeabrook’s Lattice crisp bags get premium-focused redesign
The packs have been changed from light brown to dark blue
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NewsMasterChef winner Gary Maclean teams up with Brakes Scotland
Brakes Scotland currently has 80 suppliers providing 400 Scottish product lines
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Comment & OpinionBrand value must go into the mix at Morrisons
It’s not unheard of for supermarkets to focus on non-food departments to boost sales and footfall
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Comment & OpinionCadbury confuses with 'celebrity' confectionery lovers
We’re all familiar with the marriage of Cadbury Dairy Milk and Oreo by now
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NewsPepsiCo plans experiential activity for all brands
Kristin Patrick said brands could no longer afford to simply rely on big-budget TV ads
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NewsDiageo unveils Drink IQ tool to aid responsible drinking
The platform debunks common myths about alcohol and tests users’ knowledge