All Marketing articles – Page 158
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News
Mondelez launches £3.4m campaign for new Oreo flavours
The campaign includes a 20-second TV advert alongside a ‘Flavour Mobile’ touring cities
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News
L’Oréal introduces first man in mass market cosmetics ad
The push for the True Match foundation range stars 23 ‘inspirational ambassadors for diversity’
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News
Vimto launches marketing campaign for No Added Sugar drinks
Campaign will stretch across grocery, convenience and wholesale channels
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News
Paddy McGuinness joins Gary Lineker in new Walkers club ad
Walkers is giving its new sandwich-inspired range of crisps a push via an ad starring Paddy McGuinness and Gary Lineker
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News
Malibu launches on-pack promotion featuring app-less technology
The new push is part of the brand’s #BecauseSummer campaign
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News
Heinz Beanz unveils 'rhythmic' #CanSong TV advert
A new TV advert for Heinz Beanz is set to make its debut this weekend, as part of a £4m media investment by owner Kraft Heinz
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News
Candy Kittens sweets get 'emoji-inspired' rebrand
The new packaging will launch this week in Waitrose stores nationwide
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News
Tesco extends same-day click & collect with added charges
New pick-up slots will be £2 from Monday to Thursday and £3 on Fridays
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News
Homepride campaign promotes its use of 100% British wheat
Homepride Flour is kicking off a campaign to promote its commitment to British produce
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News
Alex James made Jacobs ‘chief taste curator’ in lunch push
The musician and cheesemaker will create recipes for the snacks brand
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News
Arla kicks off £100m healthy eating push by championing breakfast
Activity is fronted by chef Gizzi Erskine and part of wider plan to increase sales by a third by 2020
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News
Tesco angers Scottish strawberry shoppers with flag switch
Supermarket ditched Saltire in favour of Union Flag following complaints from English customer
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Thatchers Cider builds on Haze music event with online film
The 30-second commercial is showing now across digital channels
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News
SHS plans to 'reignite' RTD sector with WKD makeover
The overhaul will kick off in October with a “contemporary and colourful” look
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Comment and Opinion
Aldi impresses with counter-intuitive Team GB campaign
It’s notable to me how little the industry has been doing to capitalise on the Olympics
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News
Clipper makes new tea as part of National Trust supply deal
The brand will be the exclusive supplier to 200 sites across the UK
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News
Mars Chocolate brings back Sweet Sundays promotional push
The promotion offers the chance to collect free cinema tickets for the fifth year running
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News
Hedrin launches Shakespearean No Drama creative campaign
New drive is aimed at the ‘anxious’ mum and the ‘resigned’ mum
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News
Brecon Carreg backs charity with kids’ label design contest
Children from across Wales were asked to submit ideas for 300ml bottles
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News
New Amsterdam vodka signs deal with Crystal Palace
The tie-up will include the premium spirit brand featuring in 20 televised home games