All Marketing articles – Page 159
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News
Carling presents In Off The Bar football show for Sky
The programme is the first major activation for the brand since it became a sponsor of the Premiership
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News
Paul Clarke gets sales & marketing role at Spectrum Brands
Clarke joined the company in 2014 as sales controller for the appliances division
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News
Walkers rapped by ASA over unfair holiday competition
Omission of letter swap limitations from promotional material “was likely to disappoint consumers”
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News
Diving dad and Henry Blofeld win points for Shredded Wheat
Alas, the Olympics is almost at an end! But there’s time for one last splash, from Nestlé
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Comment and Opinion
What do Instagram’s new Business Tools and Stories features mean for brands?
Both launches have created new and easier ways for businesses to interact with customers, so what do they mean for fmcg?
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News
Danny Trejo back on TV for £3.7m Old El Paso Mini push
Half of the new range’s media investment has been spent on online activity
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News
Wingman targets women in change of marketing strategy
The moves comes after a brand survery found 90% of female consumers do their partner’s weekly shopping
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News
TV push for Hula Hoops Golden Hoops in £1.5m spend
The ad will run until 25 September to promote the crisps as a ‘permissible snacking’ option
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News
Grubby adultery's just the thing to sell Rubicon Spring
It’s refreshing to see such a straightforwardly crass take on the category
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News
PG Tips kicks off personalised mugs on-pack promotion
The push will run until the end of September, with 500,000 mugs available
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News
Waitrose shows cash is no longer king
According to the latest reports from Payments UK, use of card outstripped cash for the first time in 2015
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News
Gardman and Royal British Legion team up to feed the birds
Each sale of the cast iron feeder will see 50p going to the armed forces charity
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News
Vosene Kids announces ‘biggest ever’ tie-up for Trolls movie
Shoppers will have the chance to win mini Trolls dolls
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News
Lily’s Kitchen appoints Chris Lock as marketing director
His arrival follows that of new product director Emma Wrigley
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News
Taywell Ice Creams rapped over ‘say no to added sugar’ claim
Ads watchdog upheld the three complaints made against statements on the brand’s site
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News
Dr Oetker told not to re-run Ristorante 'best' pizza claim
The ASA ruling came after a complaint was made by Goodfella’s maker 2 Sisters Food Group
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Comment and Opinion
Post-Brexit, it's time to review e-cigarette advertising
Brexit means e-cigarette brands and businesses now have a chance for recent EU decisions to be reviewed
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News
Ferrero announces raft of NPD alongside £8m media investment
Rocher, Raffaello, Thorntons, Kinder and Tic Tac will all see new products this season
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Comment and Opinion
Retailers must become media owners
A key area of focus for global retailers is helping suppliers with improved accountability on trade marketing investments
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News
Fairy Non-Bio links with Mumsnet for app sponsorship
Almost two-thirds of visits to the parenting site’s forums are via mobile devices