All Marketing articles – Page 16
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Comment & OpinionThe next retail revolution will be in-store experiences
Consumers, especially gen Z, increasingly seek experiences over acquiring products, says Sara Parrish, experience strategy director at Imagination
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NewsMüller Light relaunches with new formulation and supporting campaign
The product has been reformulated to include added vitamin B4 and Vitamin D, and a thicker texture
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Comment & OpinionDiageo’s ‘Flavour Forecast’ shows how AI can shape future booze NPD
Diageo’s new AI-powered report could help give it the edge against its smaller, more nimble rivals
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NewsDiageo taps AI to predict summer cocktail trends
Diageo said it was already using the findings to inform new product development
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Comment & OpinionEvian’s mountaineer meets Alpine mischief makers
Water brand Evian is welcoming us to ‘the mountain of youth’
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Comment & OpinionHow challenger brands can make an impact in a crowded market
One of the biggest challenges often faced by startups is becoming recognised. It’s particularly difficult when you don’t have a large budget
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InterviewsEdgewell’s Katharine Goodchild on Wilkinson Sword’s flashing blades
As Wilkinson Sword kicks off a radically different marketing campaign, Edgewell is focusing on perfecting the basics of shaving
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Analysis & FeaturesWhy would vape brand Lost Mary want to move into food and drink categories?
New Lost Mary trademark applications are paving the way for brand extensions into sweets, ice cream and booze
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NewsAlpro partners with Peter Crouch to promote plant protein range
The new campaign, ‘Alpro Plant Protein Morning Trials’, will shed a light on morning routines
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NewsJaffa Cakes adds cola flavoured spin-off to lure younger shoppers
The NPD was inspired by cola bottle sweets
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Comment & OpinionSix trends influencing gen Z and millennial shoppers
These cohorts are seeking food & drink that improves sleep, mental health and more, says Signe Svanfeldt, lead nutritionist at Lifesum
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Comment & OpinionWe’re not yet at peak premium lager, but we’re getting close
Can Spanish lager Cruzcampo capture British hearts?
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NewsEstrella Galicia in £10m UK marketing drive
The push comprises radio and digital ads, as well as OOH spend
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NewsLidl promotes Joanna Gomer to marketing director
Gomer replaces Claire Farrant, who left Lidl to join BP in September last year
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NewsTesco and Sainsbury’s expand Aldi Price Match by over 100 products each
Tesco’s campaign now extends to over 750 products while Sainsbury’s is nearing the 700 mark
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Comment & OpinionVisual cues link Ocado convenience with summertime
The ad sees a series of people reminded to buy items based on some seasonal prompts
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Analysis & FeaturesPolitical digs and cheese Swifts: this week on grocery social media
The UK’s cost of cheese crisis highlights economic woes and Ocado, Itsu and Lidl hop on gen Z trends
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Comment & OpinionUncensored CMO: vital marketing podcast unpacks Cadbury creatives
The podcast – which has become a must listen for marketing bods – does fine work covering the nuts and bolts of the ad-making process
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Comment & OpinionBrands need educating on the retail media opportunity
It is doubtful whether retailers are successfully selling all of the benefits or scale that retail media offers, says Anthony Carr, MD, Sellex
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NewsMüller launches new wave of Declan Rice campaign
The seven-figure campaign begins on 3 June and will build on the previous Müller Rice campaign, launched in November 2022