All Marketing articles – Page 160
-
News
'You're Asking For It' proxy purchasing campaign goes viral
The campaign message on the Police Scotland’s Edinburgh division Facebook page reached over 78,000 people
-
Comment and Opinion
Time for campaigners against Olympic junk food and booze sponsorship to get real
The tough economic climate means it’s harder than ever to make the case against sponsorship
-
News
Strongbow reassures health campaigners over Team GB sponsorship
Twenty key health campaigners fear the activity links sport to alcohol in children’s minds
-
News
Aldi says Olympic link has boosted fresh sales by a fifth
Discounter says Team GB sponsorship has had significant impact on sales
-
News
Rubicon gets Light & Fruity range ‘with half the sugar’
And Rubicon Spring unveils its Fruity Fling TV ad
-
News
The Co-op hits halfway mark in 'Back to Being Co-op' training
Staff have now been sent membership cards for trialling
-
News
Ferrero brings back 2015’s Your Nutella, Your Way activity
The promotion will offer jars with a choice of six phrases, including ‘Thank you’ and ‘Mine’
-
News
FDF boss slammed for backing junk food Olympic sponsorship
Health campaigners have accused companies of dominating their advertising with full-sugar product varieties
-
News
Andrex looks to help Angola with Unicef on-pack promotion
Special packs of the brand’s toilet tissue will donate money to the Unicef Community-Led Total Sanitation programme
-
News
Will Aldi and Lidl stumble without the cosseting factor?
Sir, Maybe Aldi and Lidl would do well to consider ‘nudges’ in the manner of Waterstones
-
Comment and Opinion
How will Brexit affect food labelling rules?
The current food labelling regime is a patchwork of EU regulations, UK legislation and case law from both EU and UK courts
-
News
Lindemans wine launches ‘Win What Makes You Smile’ push
Facebook users are invited to write in 10 words or fewer what makes them grin
-
News
Asda uses Dr Seuss book in George back to school campaign
A range of Dr Seuss merchandise will also be available to buy in Asda…
-
News
Asda rebuked for nappies claim after P&G complaint
The ASA ruling follows the spat earlier this year between the Pampers maker and Aldi
-
News
Bodyform unveils ‘challenging’ Trapeze feminine care advert
The commercial centres on a performance by a circus trapeze artist in a white leotard
-
News
Darryl Hinksman appointed Westons head of customer marketing
Hinksman, currently director of sales at Purity Brewing Company, will join the brewer later this month
-
News
Free-range producers raise alarm over cage-free egg labelling
More clarity will be needed to differentiate between barn eggs and free range as retailers phase out cages, say producers
-
News
Tetley to launch on-pack initiative to promote Smile Train
The charity funds surgery for children born with cleft lips and cleft palates
-
News
Ginsters becomes official partner of English Football League
The brand will mark the tie-up with its biggest on-pack promotion
-
News
Thatchers signs sponsorship deal with Bristol Rugby
The cider brand will feature on home and away shirts from the 2016/17 season