All Marketing articles – Page 160
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NewsCo-op tackles kitchen skills gap with web lessons
The Now Cook It mobile-enabled website went live today, following its partnership with YouTube cooking channel SORTEDfood
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NewsPukka Pies relaunches retail range with £8m media push
The brand aims to ramp up its grocery presence with pack redesign and ‘oozier’ fillings
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NewsSteve Challouma becomes Birds Eye marketing director
He has been promoted from category general manager of the Nomad portfolio
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Comment & OpinionKeep up with Amazon; Sugar regulation dystopia
With the launch of Dash a few years ago, and now its API and integration on Amazon in a digital format
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Comment & OpinionSainsbury's Food Dancing ad is a brave departure - I like it
Some Waitrose customers joke that “Sainsbury’s was invented to keep the chavs out of Waitrose”
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NewsAsda to use Walmart tech for targeted online ads
Drinks giant Lucozade has become one of the first to take advantage of the technology
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Comment & OpinionJudge Anna makes a good call for Arla Skyr
Iceland (the country) is a dream come true for advertisers. Think of all the good associations!
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NewsWrigley adds Very Berry variant to Starburst portfolio
The NPD comprises a mix of strawberry, raspberry, blueberry and cranberry flavours
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Comment & OpinionShane Meadows has highlighted the Co-op's brilliant campaign
As foundations for a new campaign go, The Co-op’s seems to be made of stone
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NewsWalkers launches Champions League pack and promotion
The new 175g bag (rsp: £1.50) will roll out on 23 January…
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Comment & OpinionThree ways to get your food & drink products bought
Getting bought is all about making the product an easy and obvious choice
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NewsI Can't Believe It's Not Butter gets new name in overhaul
Unilever is supporting the relaunch with a £1m spend
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NewsTyrrells gives ‘rugged’ Furrows lineup a makeover
Hat-wearing ‘men of the land’ hold enormous ridged potato crisp on new packs
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Comment & OpinionAldi takes different tack with Duncan the indifferent duck
Aldi’s ad people must be furious that rival Lidl has such a pun-worthy name
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Comment & OpinionSainsbury’s food dancing: nice moves, or embarrassing dad?
The campaign is aiming for a younger, hipper crowd but doesn’t quite hit the spot
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NewsShane Meadows directs series of short films for Co-op ads
The society today revealed a target to recruit a million new members by the end of 2017
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NewsSainsbury's unveils food dancing ad
First execution by Wieden & Kennedy marks dramatic change in direction
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NewsGraze to hand out one million snack samples in London
Activity timed to coincide with increased interest in healthy eating in January
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NewsWolf Blass revives Yellow Label ‘rugby bottles’ for Six Nations
The collectable labels feature illustrations of rugby union numbers and positions
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NewsSarah Warby to leave role as Sainsbury's marketing director
The majority of director-level marketing team members will report to director of marketing, planning and propositions