All Marketing articles – Page 161
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News
Marks & Spencer completes first year of Spark Something Good
Volunteering projects in nine out of its target 24 UK cities have been completed so far
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Comment and Opinion
Gillette gets epic with histrionic Olympic push
The ad purports to offer a glimpse into the training regimen of some of the world’s top athletes
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News
Petrus Du Plessis gets down with Haribo's Kids' Voices
Changing Room is a 30-second ad that follows on from the events in Pitch earlier this year
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News
Dries made Tetley director of customer and shopper marketing
Tata has appointed Peter Dries as director of customer and shopper marketing for Tetley
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News
Aunt Bessie gets a makeover in 'bold' brand revamp
It comes three years after the William Jackson Food Group-owned frozen brand was last given a new look
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News
Nisa relaunches its Spin to Win competition
The competition gives customers the chance to win a range of prizes including holidays, gifts and cases of product
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Comment and Opinion
Lidl elegantly engages with strawberry shoppers
Lidl’s #LidlSurprises campaign has – inevitable hashtag aside – provided a pleasingly fresh take on fresh food
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Comment and Opinion
Why bakery brands can no longer rely on Mary and Paul
Is GBBO’s momentum running out?
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Comment and Opinion
What Amazon’s personalised video ads mean for grocery retail
Video personalisation is a natural progression for the online ad marketplace, says Adam Smith of Dunnhumby
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News
NFU fake farms complaint 'unlikely to lead to prosecution'
NFU’s complaint to Trading Standards over ‘fake’ farm branding “unlikely” to lead to any prosecutions say legal experts
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News
Brands eye Bake Off boost as home baking loses £48m
Home baking brands are ramping up marketing activity ahead of the Great British Bake Off’s return to TV next month
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News
Oppo Ice Cream told to amend ‘superfood’ references online
”We’d like to extend a thank you to the complainant”, says the brand
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News
New Sharwood’s, Loyd Grossman and Homepride sauces to roll out
NPD aims to ‘reflect the latest emerging UK eating trends’ and attract younger shoppers
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News
Kellogg’s rapped by ASA over unclear Special K claims
The watchdog received a complaint from a consumer about two ads for the brand
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Comment and Opinion
‘Fake’ farms crusade is the wrong fight at the wrong time
Why does the National Farmers Union think it’s a smart idea to pick a fight with British farming’s biggest customer right now?
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News
Warburtons marks 140 years with emoji social media push
Social media campaign #140Years celebrates the brand’s history in 140 emojis
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News
Doritos competition asks public to destroy a new flavour
£20,000 prize on offer for most ‘creative’ idea of how to ‘eliminate’ Sizzling Salsa or Ultimate Cheeseburger
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News
Lucozade Energy backs slimline can with ‘Crack Open’ push
The new format comes amid growing consumer demand for ‘drink now’ cans
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News
Vimto opens pop-up ‘factories’ in Selfridges stores
The six-month trial aims to showcase the brand’s licensed portfolio of soft drinks and confectionery
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News
Tyrrells rolls out first nationwide poster campaign
Posters and digital sites at roadsides and in cities use slogan ‘Life’s a Shindig’