All Marketing articles – Page 162
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NewsGeneral Mills launches first TV campaign for Fibre One
The £1m ad push focuses on the typical post-Christmas dieting period
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NewsYorkshire Tea celebrates tree campaign with Gruffalo packs
The Yorkshire Tree campaign aims to plant a million trees in the UK and Kenya
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Analysis & FeaturesTop Campaigns of 2016
Everyone loves talking about the Christmas ads, but which one does The Grocer think is the best? Let’s not ignore the rest of the year either
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NewsVolvic urges shoppers to Find Your Volcano in £2.2m push
Limited-edition packs will feature more than 30 ‘empowering attributes’
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NewsGreggs gives away bakery lip balms for Christmas kissing
The two variants are aimed at replicating the taste of Festive Bake and Sweet Mince Pie
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NewsClover packs redesigned to reflect recipe change
The packaging features updated fonts and a clover meadow with animals, kites and musical notes
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NewsNational Lottery says 'thank you' with new TV ad
Forty-second execution celebrates lottery funding of 500,000 projects
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NewsM&S way ahead of rivals on Instagram follower numbers
Co-op Food and Ocado are trailing behind on photo-sharing app
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Comment & OpinionPackaging: a ‘dark horse’ that can connect with millions
Packaging is one of the least heralded aspects of marketing, Nielsen says
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NewsLoyalty schemes 'at risk of alienating younger shoppers'
More than a third of 16 to 24-year-olds found loyalty schemes to be too complicated
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NewsThe Co-op and British Red Cross link to fight loneliness
A new report from the society and the Red Cross found epidemic levels of loneliness and social isolation in the UK
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NewsWhiskas and Colgate pack designs 'key to successful launches'
Nielsem’s Ben Schubert described packaging design as ‘the dark horse of the marketing world’
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NewsSainsbury's unveils 'crunch-o-meter' for crisps
The acceptable level of crunchiness will be set by human tasters for each product during development
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Comment & OpinionLager must tell its story
The truth is that lager is not connecting with 20 to 34-year-olds as a category in a way it once did
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NewsAmazon to provide Magic Breakfast charity with 700,000 meals
Magic Breakfast provides food such as bagels, cereals, juice and porridge to 467 schools in disadvantaged areas
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NewsHellmann's mayonnaise stars in 12 Days of Christmas advert
The new commerical is a reboot of the brand’s 2005 campaign
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NewsBudgens launches Nan Vs Deals digital Christmas ads
The videos are geo-targeted to store locations and each user will not see each advert more than twice
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NewsWhiskas Temptations ad is 'most compelling' of festive season
A new study by Realeyes/Lucid found M&S the most compelling ad from a grocery retailer
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NewsNew HFSS ad rules to cover all children under 16
The self-regulatory rules cover online and social and bring all non-broadcast media closer to TV ad rules
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Comment & OpinionSuccessful ads grow markets, do they?
OK, I’ll admit it – people in advertising can sometimes believe our own hype