All Marketing articles – Page 162
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News
Carabao energy drink brand sponsors Chelsea FC training wear
The three-season tie up includes first, women’s and under-21s teams
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News
Co-op takes convenience range to cities and festivals
Teams will distribute food from range using Airstream trailers and Piaggio scooters
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Comment and Opinion
Barry Scott is gone as Cillit Bang's dancer delights
Cillit Bang has turned to a more flexible ambassador: Daniel ‘Cloud’ Campos
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News
Heineken splashes out on cider as Blind Pig enters off-trade
The spirits-flavoured Blind Pig trio was launched as a pilot into the on-trade a year ago
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News
The Biltong Farm wins England rugby deal
The one-year trial will see the Lincolnshire company making England Rugby Biltong during the 2016/17 season
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News
Wrigley’s Extra set to launch Time to Shine TV drive
The ad ‘roadblock’ on all commercial channels is a first for the Mars sugar-free gum brand
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News
I Am Super Grains: Fresh Marketing adds microwaveable mixes
The NPD is aimed at younger, health-conscious consumers in search of fast meal solutions
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News
Reckitt Benckiser launches £2.2m push for Cillit Bang
The ad shows dancer Daniel ‘Cloud’ Campos ‘discovering the power’ of Cillit Bang
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Aldi deepens partnership with Olympic Team GB
Discounter to launch new Rio TV ad and commits to sponsoring Team GB at Tokyo in 2020
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News
Seabrook launches sampling for Food Heroes Lattice sharing range
More than 6,000 peel & share packs will be included in Degustobox
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News
Sarson’s to drive malt vinegar with new campaign
Collaboration with food blogger Food Urchin will focus on cooking
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News
Bloo set to air new TV advert for FoamAroma
The 20-second ad will make its debut today (11 July) and run until October
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News
Walkers Spell & Go competition investigated over ‘missing’ letters
Consumers claim C, D and K are missing but Walkers has defended the competition and says all letters are present
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News
Bahlsen £1m Pick Up! biscuits giveaway kicks off at Tesco
The brand aims to attract 250,000 new households by December
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Comment and Opinion
Can fruit imagery be authentic as well as appealing?
Marketers are acutely aware consumers have become more and more attuned to fakery
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Comment and Opinion
Aldi's flairing farmer pulls off some 'Amazing' moves
Aldi is making the most of this summer of sport with its ‘Amazing’ ads
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News
Responsible work on antibiotics should be recognised
Over the past five years the UK has reduced antibiotic use in the poultry meat sector by 44%
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News
Heinz Duo Pots sign up Scooby-Doo and DC Super Friends
Kraft Heinz is set to introduce more well-known children’s characters to its Heinz Duo Pots pasta range
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News
Ice Age movie licensing tie-up for Lidl
Promo will roll out to 10,000 branches across 29 countries
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News
James Martin 'working three days a week' with struggling Asda
Martin said he had been impressed with the calibre and experience of Asda’s buying teams