All Marketing articles – Page 164
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Comment & OpinionBuilding affinity by making it personal
Many household brands now employ personalisation as a long-term engagement tactic as they seek to connect with consumers
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NewsBaileys launches £3.6m Don't Mind If I... festive ad push
The limited edition 50cl Chocolat Luxe variant will be added to the drink’s range permanently
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NewsBordeaux Wine Council Christmas campaign plays up 'diversity'
Push aims to capture the attention of younger shoppers
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NewsHeinz Beanz Can Song ad banned on health & safety grounds
Clip featured behaviour that could be dangerous to emulate, ASA rules
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Comment & OpinionThe Black Friday opportunity for fmcg
Brands tempted by Black Friday should keep their eyes firmly on Christmas trading, argues Matt Lee of Capture
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NewsPrinces launches Come Home drive for canned meat products
Push offers £3,000 for best recipe using the brand’s corned beef, ham and or hot dogs
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NewsDove tackles body image anxiety in new campaign
The Unilever brand has called on businesses to take its Be Real Body Image Pledge
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NewsMrs Claus at M&S the most talked-about supermarket Christmas ad
The M&S ad racked up 40,000 mentions on social media in five days, with Sainsbury’s close behind with its Greatest Gift ad
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NewsPaul O'Grady smells out Febreze's Twelve Stinks of Christmas
A video featuring O’Grady and The London Community Gospel Choir forms part of a new P&G social media campaign
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Analysis & FeaturesChristmas advertising campaigns review part two
In part two of our Christmas ad review, our experts get to grips with trampolines, turkey farms and Mrs Claus
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Comment & OpinionLego's move is a good foundation for change
The brand’s withdrawal of advertising from the Daily Mail sets an example for other well-known brands to follow
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NewsBlossom Hill Fruit Bloom overhauled to take on Echo Falls
Treasury Wine Estates has given Blossom Hill Fruit Bloom a ‘complete’ overhaul
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Comment & OpinionMessy mum makes saucy Lyle's Golden Syrup ad worth it
Lyle’s Golden Syrup hasn’t had a TV ad for 25 years
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NewsLidl highlights turkey farming standards with Christmas ad
A sceptical shopper pays a visit to a Lidl turkey farm, where she can see how the animals are treated first-hand
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NewsBan children's junk food ads to fight obesity, urge experts
TV advertising of junk food should only be broadcast after 9pm watershed says report penned by 73 experts
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NewsWaitrose launches Coming Home Christmas TV ad
Supermarket describes execution as its ‘most creatively sophisticated yet’
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NewsM&S launches 'emotional' Mrs Claus Christmas TV campaign
Supermarket will target 7.5 million people this weekend through slots on Gogglebox and The X Factor
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Analysis & FeaturesCarrots and cynicism: experts rate the Christmas ads
Tesco impresses our panel in part one of our Christmas ad review
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NewsLRS brings back Ribena Winter Spice cordial
More than 7% of Ribena is already consumed hot, says the brand
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NewsWelsh tea brand Glengettie launches radio adverts
Campaign will be aired on Heart, Capital, The Wave and Swansea Sound and voiced by Stella star Di Botcher