All Marketing articles – Page 165
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NewsCarabao energy drink adds apple flavour and sponsors EFL Cup
Cup will be called the Carabao Cup for three seasons from 2017/18
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NewsMorrisons to launch two Christmas ads focused on family
The ads will make their debut on the retailer’s Facebook page before being aired on TV
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NewsUnilever to carry European Vegetarian Union insignia
The tie-up will see about 500 of the fmcg giant’s products bearing the insignia
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NewsASA labelled 'toothless' after dropping Kellogg's ad probe
The Kellogg’s Great Starts Olympic ad attracted a complaint to the ASA last month
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NewsTesco gives app developers access to product information
The nutritional information can be used by a raft of developers looking to launch new healthy eating smartphone apps
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NewsTwinings pumps £17m into drive for fruit and green tea
November will see the rollout of new-look packaging for the brand’s fruit, herbal and green variants
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NewsAndrex backs Classic Clean loo roll with new TV ad
The relaunched tissue is the brand’s ‘biggest product upgrade in 60 years’
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NewsNature Valley partners with Barclays ATP tennis
The brand will be a ‘gold partner’ at the event from 13-20 November at the O2 in London
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NewsTesco readies 'most aggressive' Black Friday deals push yet
Tesco was forced to apologise to customers in 2015 as its deliveries buckled under the volume of orders from Black Friday
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NewsHolland & Barrett campaign aims to help boost immune systems
Holland & Barrett poses the question Are You Winter Body Ready? with polar bear in shop windows
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Comment & OpinionHow fmcg companies can be seen by shoppers
Fmcg companies have for a long time put effort into understanding consumer needs and occasions
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NewsBuzz Aldrin lands for latest Quaker Oats campaign
The second man on the moon is the star of the push for the PepsiCo brand
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NewsMüller renews backing for British Athletics
Dairy giant will also back NBA basketball match in London on 17 January
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NewsSanex advert banned over misleading moisturising claims
Ruling follows complaints from skincare giants Beiersdorf and Unilever…
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NewsRustlers readies £2.5m campaign and 80 Years of Torment ad
The Kepak Convenience Foods brand hopes to add £50m to the micro-snacking category
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NewsHeineken offers BT Sport prizes in Champions League promo
A weekly draw will see a total of 4,500 people bagging half-price BT Sport subscriptions
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NewsGSK launches cold and flu awareness push, revamps Oilatum
TV ads will focus on Day & Night Nurse and Beechams Max Strength Sore Throat Lozenges
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NewsLyle's Golden Syrup returns to TV after 25 years
The new television ad is the brand’s first since 1991
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NewsSCA launches promotional pushes for Velvet Comfort and Plenty
Company also announces new tie-up with the new Trolls movie