All Marketing articles – Page 167
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Comment and Opinion
McDonald's goes green with colourful Angry Birds burgers
For those wondering how on earth an Angry Birds movie will work, here’s another head-scratcher
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Comment and Opinion
Maltesers adds bite with 'light side' campaign
Maltesers has a history of female-focused ads in which the protagonists are ‘naughty’ in some way
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News
Co-op launches summer ad campaign to support rebrand
TV ad Be As Unpredictable As Summer targeted at millennials
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News
Kopparberg Fruit Lager gets multimillion-pound art push
The Shoreditch event will be followed by a three-part live music series
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Comment and Opinion
Summertime trends: five things we learned at the BBC Good Food show
Insects, lunchboxes and seaweed just some of the big influences
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News
Waitrose Canary Wharf to host There's a Beer For That tasting
Waitrose chefs will prepare a tasting menu with each course accompanied by a different beer
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News
Blossom Hill wine gets 'stylish' new look and £2m campaign
The activity is the first for the struggling wine brand since being acquired from Diageo
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News
Eat Natural teams with Ben Fogle to help honeybees
The snack brand plans to launch a special-edition honey variant later this year
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News
Duracell to power Great Run events in partnership deal
Pace makers will wear the colours of the brand’s bunny to help runners ‘go for longer’
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News
Morrisons advertises its free-from range for first time
Chain has doubled its free-from range by adding more than 200 new lines
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News
Haribo launches ‘Frenzy Carnival’ Starmix & Tangfastics
On shelf for a limited time, both SKUs are available in the brand’s usual range of bag sizes
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News
The Co-operative goes ‘back to being Co-op’ and revives classic blue look
The society is bringing back its blue leaf clover logo and introducing new membership benefits worth £100m a year
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News
Iceland teams up with mum vloggers for major new marketing push
The frozen food retailer is working with vlogging network Channel Mum
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News
Waitrose starts TV advertising for premium Waitrose 1 range
Series of three ads shows provenance of the supermarket’s new premium range
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News
Action on Sugar calls for health warnings on fizzy drink ads
Posters for fizzy drinks in California will have to feature warnings from 25 July
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News
High Court rejects appeal against plain packaging for tobacco
The first phase of the European Tobacco directive comes into force today
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Comment and Opinion
The wellness revolution needs agile players
Over the last 18 months Britain has experienced a wellness boom
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News
Cornish language is the star in new Kelly’s of Cornwall ad
The brand is campaigning for funding to support the teaching of Kernewek Kemmyn
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News
Weetabix to kick off Summer of Sport TV and on-pack campaign
Weetabix is hoping to inspire the nation to ‘rise from the sofa’ with a £3m TV push
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News
HFSS advertising review to children by CAP welcomed
Sir, The CAP consultation on the non-broadcast advertising of unhealthy products to kids is entirely welcomed by CIM