All Marketing articles – Page 169
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News
Walkers leads celebrations as brands mark Leicester City win
The snacks brand will hand out special-edition bags of ‘Salt & Victory’ in the streets of its home city
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News
Angry Birds Movie promos for Peperami & Petits Filous Frubes
Both on-pack promotions offer film goodies and holiday prizes
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News
Maltesers' birthday ads celebrate 'lighter side of life'
The £10m campaign marks the brand’s biggest spend on the small screen
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News
Ambrosia unveils 'Taste of Happy' TV ad for Deluxe custard
The slot is the first in a £3.2m campaign for the brand
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Comment and Opinion
We can do better than QR code scanning
The opportunity to connect with gadget fans and nerds once more clearly proved irresistible for Nestlé
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Comment and Opinion
Gary Lineker wins (again) in Walkers holiday promotion
It’s been a big week for Gary Lineker, whose beloved Leicester City miraculously won the Premier League
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News
Müller Yogurt & Desserts in £250,000 Olympic giveaway
Brand recruits Olympic legend Kriss Akabusi to front ad campaign
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News
WeightWatchers from Heinz makes food the 'hero' in packaging revamp
The new look features larger imagery to showcase the dishes
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News
Carling strikes three-year partnership with the Premier League
The beer brand will be a co-sponsor along with Barclays, Nike, Electronic Arts and Barclays
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News
Capri-Sun gets new look, new line and Color Run partnership
And the Squeeze the Day on-pack promotion returns for its second year
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News
Go Ahead! biscuits get 'celebratory' new TV ad campaign
The commercial follows the brand’s recent NPD and packaging revamp
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Comment and Opinion
Idris Elba helps make dreams come true with Purdey's
In this follow-up ad, the actor asks a succession of trembling mortals what they want to be when they grow up
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News
Magners gets 'more striking' new packs and adds rip tops
The new look will be rolled out across all cans and bottles from this week
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Analysis and Features
Front of pack labels confusing shoppers, IGD survey finds
‘Hardly anyone’ understands the EU terminology used
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News
There's A Beer For That hits Central England Co-op aisles
Central England Co-operative has launched a new tie-up with the There’s A Beer For That campaign
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News
James Martin teams up with Asda to 'cook up fresh approach'
First TV campaign featuring the chef will hit screens in June
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News
Global tobacco company JTI rolls out Logic PRO ‘tank’ e-cig
The vaping device is to be supported by TV and outdoor activity
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News
ASA bans Tiana from using 'guilt free sugar substitute'
The phrase breached CAP Code rules on food nutrition claims, says ASA
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News
Cadbury singles campaign puts Crunchie back on TV
The three-year promotion will see a £6m in the first year alone
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News
Paddy's Bathroom characters enjoy wash-time in first TV ad
The 30-second cartoon commercial is airing on children’s channels Nick Jr and Nick Jr Too